Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity. The Rise of First-Party Data.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. Without benefiting from it through sales.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. ZoomInfo tracks web browsing activity for a breadth of diverse content. That’d be something. You can choose from our growing list of 4,000 topics.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Lusha

MARCH 22, 2024

For many platforms – Lusha included – intent signals are ranked based on topics. Which, one can assume, is related to how likely they are to purchase something relevant to that topic. Intent data is made up of an analysis of behavioral data that shows deep, active interest in a topic. What do they have in common?

Intent Data 52

Intent Data Intent Ideal Customer Profiles Intent Signal 52

PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

6sense

DECEMBER 8, 2021

Their automated processes, complemented by machine learning, radically reduce the time, effort and costs associated with determining the criteria of in-market prospects. Theoretically, you could use a mix of touch-timing reports and content engagement analytics to try to decipher when an account ends up in-market.

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

Aberdeen

MARCH 1, 2019

Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel. The post Intent Data Industry News: ABM, Google, Dynamic Targeting appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40