Cintell
JULY 3, 2018
To get a picture of the disconnect, take a look at the top five resources used by vendors, along with how buyers utilize these sources: There’s a clear trend here: branded content is either used less often or trusted less by most buyers. Clearly customers bring a healthy level of skepticism to branded content.
Cintell
APRIL 30, 2019
The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey.
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Cintell
MAY 18, 2021
When targeting cold leads, customer engagement is six times higher for companies with persona-based content (Demand Gen Report). We believe there’s a spectrum of persona work and that there’s a way to get meaningful, useful information at any budget. Email open rates are five times higher for companies using personas (Forrester).
Cintell
DECEMBER 20, 2019
Video marketing is officially the top content format B2B marketers used in 2019. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. To produce your most engaging content, you must develop an intimate understanding of your audience. And it’s no surprise.
Cintell
FEBRUARY 7, 2019
We want to empower customers with buyer intelligence to inform sales and marketing activities and build more satisfying and profitable customer relationships.”. For more information, visit [link]. For more information, visit [link]. About Cintell.
Cintell
NOVEMBER 9, 2015
At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. She loves to write and develop content from ideation, development, production, to promotion. Then, I like to dig deeper when they answer.
Cintell
APRIL 7, 2016
While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. Today, many companies are using their existing contact database to formulate personas.
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