Content Gartner Sales Cycle White Paper 
Vision Edge Marketing
DECEMBER 15, 2020
70% of B2B buyers fully define their needs on their own before engaging with a sales representative, and 44% identify specific solutions before reaching out to a seller. ? B2B buyers complete the majority of their research, outreach, and evaluation during the first three months of the sales cycle. Who authors your blog content?
Exo B2B
JUNE 26, 2023
You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
NOVEMBER 11, 2021
The digital-first strategies many companies are adopting have removed countless in-person interactions and sped up sales cycles. It starts with those digital experiences — those interactions that you can provide through virtual conferences, webinars, content hub, and landing pages and breakout rooms,” said Hoffman.
ClearVoice
NOVEMBER 1, 2022
It’s not as simple as creating content, posting it on your blog or website, and waiting for the leads to come in. To do this, you must create content that aligns with every stage of the buyer’s journey —from awareness to purchase. Why you need to map your content to the buyer’s journey.
6sense
APRIL 13, 2016
“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”
Madison Logic
JULY 20, 2023
According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information. The goal is that when the buying group sits down to decide, every member has what they need with content from that brand.
Valasys
JANUARY 17, 2020
According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Read more: 5 Essentials of Dynamic Content for Smarter B2B Marketing.
Expert insights. Personalized for you.
286 
Let's personalize your content