WebMarketCentral

AUGUST 21, 2007

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. to somewhere in the range of 1.8-2.25%.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

JUNE 1, 2009

Does our content instill trust and credibility? Is our content portable? Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Is the labeling instructive? Is it formatted for online readers? Does our writing compel visitors to take action? And only 1 site passed both tests.

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. In social media, where viewers are often creating the content, that bargain doesn't hold up. Facebook is now used by one out of every three people online globally.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

NOVEMBER 16, 2009

6 cures for common SEO mistakes by iMedia Connection Brian Easter runs down six common SEO mistakes—such as ugly URLs, duplicate content, and a disconnect between SEO and PR—and explains how to correct or avoid them. He also quotes a finding from Nate Elliot of Forrester that there are "an average of 4.7

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

OCTOBER 1, 2007

Brian Carroll, head of B2B lead generation firm InTouch and author of the B2B Lead Generation blog : generating more leads is a nearly worthless task if you aren't properly nurturing the leads you already have, the key to which is providing them with content that is "relevant, educational or thought-leading."

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

WebMarketCentral

JANUARY 28, 2009

On the buyer side, FYIndOut is targeted at SMBs that are generally too small to have policies against endorsing vendors (as many larger enterprises unfortunately do) or to be clients of analyst firms like Gartner or Forrester. Social Tagging Web Marketing.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

NOVEMBER 12, 2008

Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools. Noting that "Major media outlets (and) smaller regional publications.have generated thousands of followers for their Twitter feeds. Want to know how you rank as a Twitter user (or check out anyone else's rank)?

Twitter 20

Twitter SEM Tools Practices 20