Tiecas

FEBRUARY 5, 2024

Table of Contents Industrial Marketing for Manufacturers: Perspective of a Founder/Owner of a Manufacturing Company Industrial Marketing for Manufacturers: Point of View of a Sales Manager/Director of Marketing Why Would a Marketing Manager of a Manufacturing Company Outsource Industrial Marketing Tasks?

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. A Compass for Your Content Strategy. A Compass for Your Content Strategy.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Tiecas

FEBRUARY 14, 2024

This technological advancement offers unprecedented opportunities for personalization, efficiency, and insight- and data-driven strategies, enabling marketers to meet the complex demands of the industrial sector. How Does AI Impact Industrial Content Creation and Distribution? See Industrial Lead Generation – MQL vs SQL ).

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

B2B Digital Marketer

APRIL 25, 2024

As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. Her insights will provide valuable guidance on making the most of this innovative technology to elevate your sales strategy and achieve better business outcomes.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. What is a Sales Strategy?

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. An Amazon sale is completed in as few as two or three clicks.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. In this article, we’ll explore four strategies to effectively nurture prospects through the sales cycle so you can close more deals.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Zoominfo

AUGUST 6, 2019

B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost. Keep reading for our favorite tried and true digital marketing strategies: . Four Tried and True Digital Marketing Strategies. Rethink Content Marketing.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Heinz Marketing

APRIL 15, 2021

It’s now possible to curate the relevant content and customize the messaging that reaches the buyer based on who they are and where they are in their buying process also called the buyer’s journey. Both sales and marketing teams need to understand the buyer’s motivations and deliver a consistent message.

Marketing Analytics Tools 136

Marketing Analytics Tools Marketing Strategy Marketing & Strategy Planning 136

Seismic

NOVEMBER 16, 2023

Buyer needs have changed, budgets are tight, and sales cycles are longer and more complicated than ever. And as we quickly near year-end, many leaders are closely reviewing their team’s sales performance as they think through new strategies, targets, and objectives. Let’s dive right in!

Marketing Analytics Tools 59

Marketing Analytics Tools Allocation Marketing & Strategy Budget Programs 59

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. More scalable marketing strategies – Email automation enables Integration with other digital tools, making touchpoints trackable. How Do You Set up Email Automation?

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ABM in Action

MAY 22, 2023

Regardless, you’re here to learn how to create and deliver an ideal strategy to your target accounts. Targeting ideal accounts is one of the top challenges when creating a winning ABM strategy, so take your time with this one. As account-based marketing is always evolving, so should your strategy.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Marketing & Strategy 52

ClearVoice

NOVEMBER 1, 2022

It’s not as simple as creating content, posting it on your blog or website, and waiting for the leads to come in. To do this, you must create content that aligns with every stage of the buyer’s journey —from awareness to purchase. Why you need to map your content to the buyer’s journey.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Zoominfo

AUGUST 3, 2022

Creating a global sales strategy is one of the most important and challenging exercises for a business. Through trials and tribulations, we accumulated a playbook of dos and don’ts to keep in mind if you want to build a successful international sales strategy.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Lastly, prioritizing customer education about products and services showcases commitment to providing value.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Zoominfo

JANUARY 20, 2021

However, without a mapped out sales funnel, that conversion path becomes muddied with unclear messaging, resulting in lost leads. Let’s answer some questions about what sales funnel mapping is and how to utilize it in your sales strategy. Sales Pipeline. How Do You Plan a Sales Funnel? Top Funnel.

Top of Funnel 162

Top of Funnel Sales Cycle Marketing Funnels Cross-Selling 162

DiscoverOrg

APRIL 17, 2019

Buyers at this point are just trying to educate themselves. Intent Data , in this scenario, would answer questions like: As I continue to research, how does my content consumption increases and decreases in certain areas? Read the study: Which Data Points Predict More Sales? That’s it. The rest comes later.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Content Standard

JULY 27, 2017

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. They understand that the best way to address “panic” is with content that meets their readers’ and their organization’s needs through education.

Education 57

Education B2B Marketing Work Management Marketing Management 57

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Because writing effective industrial blogs requires a unique set of skills and strategies. Because writing effective industrial blogs requires a unique set of skills and strategies. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Stevens & Tate

APRIL 15, 2023

However, you need effective marketing strategies to pull this off. However, some strategies can prove more effective than others. Here are some of the most effective marketing strategies to help you establish brand authority. Here are some of the most effective marketing strategies to help you establish brand authority.

Marketing Management 105

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 105

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. And that content is a gateway to a possible sale.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Act-On

NOVEMBER 15, 2023

Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. Creating these strategies and process improvements take time, energy, and resources.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

The Point

NOVEMBER 15, 2022

More times than not, however, the best approach is a segmented strategy that combines targeted sales outreach complemented by marketing support. For Tier 1 accounts, conduct targeted, personalized sales outreach, but (critically) support those efforts with marketing air cover to the same companies. Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Marketing Insider Group

AUGUST 3, 2020

All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. ABM gives the sales team fewer leads to work with. Faster sales cycles. Creating strategic content.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. But we want to help you understand why both are vital to your marketing strategy and how to make both effective. Foundational research plays a crucial role in this process.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. It doesn’t help that each expert insists that their lead generating strategy or approaches are the most effective. The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Only B2B

FEBRUARY 16, 2022

But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? B2B marketers now have to copy this strategy from B2C marketers. Establish customer-centric B2B lead generation tactics in 2022 if you want to focus personalized marketing to convert more leads to sales. Elevate Your Content.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Goodish Agency

MARCH 10, 2021

On February 25th, 2021 new hosted our very first Goodish Show on optimizing your digital marketing strategy in 2021 where we addressed the market adaptation to the word-wide pandemic in 2020, addressed pressing digital marketing topics of today, and provided some of our biggest tips for growing your brand in 2021. The Value of SEO in 2021.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98