Remove Content Remove Education Remove Inbound Marketing Remove Web 2.0
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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced.

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Focus on Content in B2B Marketing

Industrial Marketing Today

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. The old ways of pushing out content is no longer effective. Educate, inform and provide value to customers and prospects.

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10 Education Blogs You Should Follow According to Teach.com

Hubspot

Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. Anyone can submit a blog they find helpful or educational, whether it''s one you write on or one that you follow, and Teach.com will score it and list it on their site (they currently have 638 blogs listed).

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Second, you need to have compelling content that meets the prospects needs. Sounds easy right?

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The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

I made sure all my education degrees and certificates are listed. I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 to foster aggressive adoption of Web 2.0

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