Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Producing content variations like text, images and video. The goal is to use AI to empower human marketers and creatives, not replace them. Digital asset management. Governance.

Marketing AI 114

Marketing AI Digital Asset Management Enterprise Management Work Management 114

TrustRadius Marketing

JUNE 17, 2022

As such, many companies are turning to corporate learning management systems as a one-stop-shop for creating, distributing, and managing their corporate training. What does a Corporate Learning Management System do? The video below gives an overview of common features and use cases of corporate LMS software.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Training 52

Seismic

SEPTEMBER 7, 2023

Marketers, you know the feeling: Sellers don’t share the latest content with their prospective clients. Sellers, you know the feeling, too: Your marketing team creates new versions of your go-to-market collateral and you don’t know where to find it. Enablement practitioners, you are the solution to this content chaos.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 131

Marketing AI Enterprise Management Paid Search Agency Work Management 131

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 248

Enterprise Management Marketing Automation Services Work Management Marketing Management 248

TrustRadius Marketing

JUNE 26, 2019

Today, we awarded the 2019 TrustRadius Top Rated badges for Cross-Channel Campaign Management Software. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Verified User | Director in Marketing | Retail Company.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals. Check out

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Valid for Cyber Monday Omnify - Omnify is an all-in-one Platform to schedule, manage and sell your services.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. These include documents, movies, phone numbers, scientific data, etc.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Contents 1. Video Marketing 1.2 How to Write a Requirements Document 3.1 Video for Sales 1.3

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In short-form, content strategy is using content as the main way of achieving business objectives. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce.

Marketing AI 75

Marketing AI Enterprise Management Work Management Trends 75

DivvyHQ

SEPTEMBER 17, 2018

For anyone who’s ever been a Star Trek fan, the USS Enterprise is iconic. The name “Enterprise” is fitting from a business perspective, because these hulking ships are populated by hundreds of crewmembers who must work in unison to achieve ambitious goals. Aligning Your Stars: How to Tighten Enterprise Content Collaboration.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

Vidyard

MARCH 23, 2021

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Contently

MAY 26, 2017

As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. No matter how many marketers you speak to, no matter how many articles or books you read, nothing can really prepare you for how difficult it is to create excellent content that an audience cares about.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

Content Standard

MARCH 20, 2018

A documented content marketing strategy is what separates the most successful content marketing programs from the banal rest. Upon hearing this, many marketers today breathe a deep sigh of relief. Here’s where successful marketers realize that crafting the plan is the (comparatively) easy part.

Enterprise Management 75

Enterprise Management Work Management Marketing Strategy Marketing & Strategy 75

Martech

JUNE 20, 2023

At the same conference, Pega CTO Don Schuerman discussed a vision for “Autopilot,” an AI-powered solution to help create the autonomous enterprise. “For example, it’s low-risk to use an opaque deep learning model that classifies marketing images. “My hope is that we have some variation of it in 2024.

Marketing AI 107

Marketing AI Enterprise Management Generation Allocation 107

SmartBug Media

NOVEMBER 10, 2020

In the midst of our November SmartTake Webinar, “What’s New with HubSpot Integrations ,” I thought it would be interesting to share a list of the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader. Salesforce.

Hubspot 105

Hubspot CMS Development Enterprise Management Marketing Management 105

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? Step 1: Write It Down. Step 2: Create An Idea Repository.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

DivvyHQ

APRIL 18, 2019

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. The types of content that would be ideal to support those channels. your editorial schedule).

Top of Funnel 71

Top of Funnel Marketing Strategy Marketing & Strategy Planning 71

Scoop.it

APRIL 4, 2019

Almost half of US internet users never visited Google+ as of 2018, and Google+ held less than 0.3% of social network market share in the UK. They provided a protected online space for coworkers to share knowledge and distribute intelligence, industry news, and key information in a timely manner. Enter the Solution: Scoop.it

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Navigate the Channel

MAY 22, 2023

And although, by 2025, Amazon Business’ market share will grow to 2.4 Specifically, that using Amazon Business will create a new sales channel that will cause pricing conflicts across their other distribution channels. Let’s look at the reasons Amazon Business might be a smart business—and marketing—strategy now.

Amazon 65

Amazon B2B Sales CMS Development Enterprise Management 65

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In short-form, content strategy is using content as the main way of achieving business objectives. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce.

Marketing AI 52

Marketing AI Enterprise Management Work Management Trends 52

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In short-form, content strategy is using content as the main way of achieving business objectives. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce.

Marketing AI 52

Marketing AI Enterprise Management Work Management Trends 52

SmartBug Media

OCTOBER 4, 2019

Improve Your Marketing Reporting: Looker, Tableau, Power BI, Databox, and Grow. From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click To Tweet.

Webinar Metrics 107

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 107

Contently

SEPTEMBER 18, 2017

As of today, 40,427 people have the title of content strategist on LinkedIn. And according to recent research from The Creative Group , content strategists currently hold one of the top-paying jobs in the tech and creative fields. Another 1,389 open roles await the right candidate. now want to be become strategists. 11:15 a.m.

Marketing Proposals 164

Marketing Proposals Content Enterprise Management Paid Search Agency 164

Vidyard

MAY 5, 2017

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Your sales team will share your marketing videos to close more deals faster (alignment for the win, baby!), What about your video marketing strategy?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

CoSchedule

SEPTEMBER 21, 2022

Did you know organized marketers are seven times more likely to report success than their peers? table of contents]. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time.

Template 52

Template Enterprise Management Work Management Marketing Management 52

Content Standard

OCTOBER 22, 2018

This article is Part One of a series on the needs of a content-centric marketing organization. It should come as absolutely no surprise that a solid content strategy—the why and the how of any successful content operation—is the first, and in many ways the most important, determinant of success for content marketing.

Top of Funnel 74

Top of Funnel Organization Planning Enterprise Management 74

Conductor

JANUARY 13, 2021

The most crucial part of the content creation process is promoting that content and having it found by your target audience. Even if you have the most compelling design, an interactive experience and great story, they’re all for naught if your audience isn’t able to find and consume your content. What they are searching for?

SEO 93

SEO Process Copywriting Lead Scoring 93

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration?

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. Many businesses make friends with content agencies.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Content Standard

APRIL 19, 2016

Many enterprises are using file sharing apps like these to distribute, share, and collaborate. However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. We had lost almost every corporate document, image, PowerPoint, PDF, and spreadsheet. Accessibility.

Digital Asset Management 40

Digital Asset Management Enterprise Management Work Management Marketing Management 40

DivvyHQ

JULY 11, 2018

Theoretically, more people involved with a content operation should mean happier outcomes. But as anyone reading this who works in an enterprise organization will probably agree, it’s not quite that simple. “We Sure, all content marketing teams have their own struggles , but which ones are particularly daunting at the enterprise level?

Enterprise Management 41

Enterprise Management Product Work Management Marketing Management 41