Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ANNUITAS

FEBRUARY 19, 2015

Interesting and unique in that it focuses on B2B content marketing strategy. Whatever happened to the Eloqua Experience? Put together by B2B marketing technology platform Demandbase , this one makes the list because of its focus on a fast-growing discipline within B2B, Account-Based Marketing. Great show. And Cleveland rocks.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. First, not all content within a topic has predictive value. Other signals might include a job posting, a leadership change, a round of funding, new legislation, good or bad press, just to name a few.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Directive Agency

FEBRUARY 4, 2022

So, I thought that it might be helpful to put together some content about how to do that. Those four are Hubspot, Marketo, Pardot and Eloqua. Another flavor of Sales Enablement is around content and providing sales access to marketing content that can be sent directly to prospects and customers.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

chiefmartech

MARCH 20, 2018

This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, Commerce & Sales, and Advertising & Promotion — as concentric rings.

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Then, there’s data generated through people’s engagements with content on the broader web (third-party).

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • It’s not enough just to produce great content, it has to be made “findable.&#. With marketing moving online, everything is measurable now.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Bound360

AUGUST 9, 2017

Some of the first segments that most marketers define in the Get Smart Content platform are based on. That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. – account-based marketing lists containing key accounts and contacts.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Bound360

AUGUST 9, 2017

Some of the first segments that most marketers define in the Get Smart Content platform are based on. That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. – account-based marketing lists containing key accounts and contacts.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Golden Spiral

NOVEMBER 8, 2018

The user experience (UX) of your site is all about guiding your user through an intentional experience that both delivers the content they want to find (solving their problem), while also delivering it in a manner consistent with your sales cycle. Digital Reasoning’s goal was to deliver smart content based on multiple visitor data points.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Directive Agency

FEBRUARY 22, 2019

Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Step 2: Under the Sponsored Content option, click “Select”.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SmartBug Media

MARCH 10, 2020

Engage those accounts with relevant content and outreach. LinkedIn Sales Navigator not only allows you to research and identify target accounts, but it also has some neat features built in for sharing sales content and showing you those in your network that could help make an introduction to key contacts. CMS and Content.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

The ABM Agency

MARCH 26, 2021

Deliver content and messaging by account and funnel placement. Intent data allows you to sidestep this conundrum entirely, revealing what exactly prospects are searching for and what content they’re consuming—on both your site and third parties. . Examples: Marketo , Pardot , Oracle Eloqua. Content Enablement/Personalization.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Heinz Marketing

JULY 18, 2021

In order to test out the functionality, I started adding some different monitors to our own website, checking our contact form, content downloads, and lead data mapping. Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. Salesforce, Pipedrive, Dynamics, Outreach, SalesLoft.

Marketing Automation Services 113

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 113

Outgrow

MARCH 5, 2020

Only recently, the content experience platform Uberflip has acquired SnapApp. They believe that it is one step forward in improving the company’s personalized content recommendations. Where do they go for their interactive content needs? When it comes to interactive content, we’ve got to begin with Outgrow. Survey Monkey.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

DealSignal

MARCH 29, 2018

Content , at Shooting Guard, using form and repetition to rack up points from long and medium range. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Will you do ABM advertising and retargeting with tools such as Demandbase or Terminus to drive inbound? You can read a case study here.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Will you do ABM advertising and retargeting with tools such as Demandbase or Terminus to drive inbound? They also segment their lists and content by the size of the company they’re targeting, since pain points will differ.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62