Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

PathFactory

MAY 3, 2022

Both articles make some great points which align nicely to the direction of our Intelligent Content Platform and our latest addition, PathFactory for Revenue Enablement, announced yesterday. Everyone has pivoted to an ABM/ABX strategy. Visitor data + content data = a better personalized experience. So, How did we get here?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. First, not all content within a topic has predictive value. Other signals might include a job posting, a leadership change, a round of funding, new legislation, good or bad press, just to name a few.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technologies you can use to execute effectively. 61 ABM Technologies. Flip the Funnel.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

The ABM Agency

MARCH 26, 2021

If you’re looking to get your account-based marketing (ABM) program pilot campaign off the ground or just need better results from your current ABM program, your arsenal of technology must be highly curated and have the ability to: Better identify your target accounts. Deliver content and messaging by account and funnel placement.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98