Rev

MAY 21, 2018

When I first heard about third-party intent data five years ago, I loved the idea. While I still encourage the use of this data source, I have a feeling the hype train might be steaming you off the edge of a steep cliff. To be sure, intent data should be one of many signals marketers use to identify when companies are in market.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Leadspace

JANUARY 17, 2017

One method that continues to pique interest is Intent Data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject. So, what is intent data? What do I mean by “topic data”, and where can I get it?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. The role of intent data in Account Based Marketing . Broadly speaking, there are two type of intent data.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ABM Agency

MARCH 26, 2021

Deliver content and messaging by account and funnel placement. Intent Data Provider. Intent data allows you to sidestep this conundrum entirely, revealing what exactly prospects are searching for and what content they’re consuming—on both your site and third parties. . Content Enablement/Personalization.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98