Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The reason?

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Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Biznology

MAY 5, 2016

So after the session, I collared one of the hand-raisers, Adam Gelles, who turned out to be a partner at Marketing2Marketers, a B2B agency specializing in ad-sales marketing. Please meet New York’s happiest database marketer. In some cases, we also manage these tools on behalf of clients as a managed service.

Database Marketing 80

Database Marketing Paid Search Agency Advertising Agencies B2B Marketing 80

Customer Experience Matrix

FEBRUARY 1, 2010

The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. Both Unica and Alterian have been exceptionally forward-thinking among marketing automation vendors in preparing for this transition.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

PureB2B

JUNE 13, 2017

You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. The traditional channels of television, radio, and print media have seen a decline in usage as more users start looking at online platforms as their primary sources of media. Email Marketing Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. Then you’re done!

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Database Marketing PPC Work Management Marketing Management 45

Webbiquity

MAY 28, 2014

This isn’t just about how much of their money can fit in your wallet (you can always get a bigger wallet, so that’s not a problem), but also how you can fit your product or service to provide for the customer. Your YBR should be customized and tailored to the prospect, and flexible to adjust itself to their goals / desires / situation.

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Database Marketing Email Marketing ROI Marketing Automation Services 100

Customer Experience Matrix

JUNE 22, 2011

Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 14, 2016

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Modern B2B

MAY 22, 2023

With most B2B sales, when the deal is done and the contract is signed, marketers typically shift their attention to generating new leads, leaving the latest win to be looked after by the onboarding team or an account manager. For SaaS software it’s different. This builds trust which is a fundamental component of loyalty.

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B2B Marketing Marketing Management B2B Marketing Automation Services 97

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. This shows that personalized content drives higher engagement rates.

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B2B Marketing Personalization Top of Funnel B2B 62

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Personalization at Scale: AI enables marketers to tailor content, messaging, and interactions for individual accounts at scale.

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Marketing AI Account Based Marketing Segmentation ABM 52

SmartBug Media

FEBRUARY 11, 2021

CRM platform implementations and migrations are not as hard as you may think. Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup.

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Hubspot Planning CMS Development Marketing Automation Services 105

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Those days are long gone.

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Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

SmartBug Media

JANUARY 20, 2021

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. Marketing Hub: Marketing emails, landing pages , and so forth.

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Hubspot Enterprise Management Work Management Marketing Management 101

GreenRope

JULY 27, 2020

Five Reasons Digital Marketers Love Automation. In recent years, marketing automation has become very popular among businesses of all sizes. Digital marketers love it because it makes their life easier. Marketing automation has revolutionized the way businesses are able to connect with leads and clients.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

The Point

JUNE 11, 2010

Recently invested in marketing automation software? Great lead nurturing starts with more than just software. Inside, you’ll discover the secrets to success and core lead management principles that can increase response rates, convert more leads to opportunities, and accelerate the ROI from marketing automation software.

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Lead Nurturing Paper Marketing Automation Services Tips 100

Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. The imported data is loaded into MongoDB, a NoSQL database that offers great flexibility and ease of deployment. Here’s a deeper look. It can connect with others through standard APIs.

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Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

FEBRUARY 4, 2010

The accompanying article suggested the online marketers don’t give personalization a high priority, which supports the theme of my last few posts. The article referred to a survey of online marketers sponsored by Web analytics vendor Coremetrics. database) marketers and Web (i.e., It's the best I could do.

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Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. Rather, it has conceded the lower tiers of business marketing to simpler systems and aimed Marketing Studio at marketers who need greater sophistication and will accept higher cost and complexity to get it.

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Paid Search Agency Work Management Marketing Management Resource Management 120

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. Think you have enough content? It’s all heady stuff.

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

SmartBug Media

JANUARY 20, 2021

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. Marketing Hub: Marketing emails, landing pages , and so forth.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Hubspot

AUGUST 3, 2012

To a whole lot of marketers out there, marketing automation is like a wonder drug. "A A tool that I can just set and forget, moving my contacts swiftly through the sales cycle with no additional work required? Marketing strategy solved!". The Problem With Relying on Automation Alone. It's as easy as that.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Planning 28

The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Do you think everyone is just waiting for your automated email to drop into their inbox?

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Social Media Work Management Marketing Management Media 123

The Point

NOVEMBER 15, 2010

Most marketing automation platforms make it a simple task to “clone” emails and landing pages, and create variations on the fly. Verticals are often the first place marketers look when segmenting a lead nurturing program, but sometimes that priority is misguided. This is one example where content can drive segmentation.

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Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. Marketing automation systems are increasingly baking this option into their tools.

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De-duplication B2B Marketing Work Management Marketing Management 80

Salesforce Marketing Cloud

MAY 2, 2022

That’s why marketing leaders are all about customer data platforms (CDPs). Despite the fact that CDPs are ubiquitous in marketing, many people continue to be a bit mystified by them. Yet despite the fact that CDPs are ubiquitous in marketing, many people continue to be a bit mystified by them.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Customer Experience Matrix

JANUARY 18, 2015

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Vendor Categories So far so good, but it’s really just theory. But things aren’t quite so simple.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

The Point

OCTOBER 3, 2012

Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, Data.com , and InsideView to append and replace outdated contact information. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless). That incentive is good content.

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InsideView Zoominfo Content Landing Pages 100

Hubspot

SEPTEMBER 6, 2013

If you''ve been following inbound marketing for a while, you''ve probably heard of the term ''smart content'' before. What is smart content and how will it impact your marketing? What Is Smart Content? First things first: What does ''smart content'' even mean? Marketing has started to follow a similar trend.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

Conversica

JULY 31, 2020

Then what about the leads that score too low, do we continue to leave them in the database? Marketing Automation? Now you may say: So long as our digital marketing matches our messaging, it’s enough. After all, she was a welcome addition to the team!

Marketing AI 52

Marketing AI Planning Lead Scoring Lead Ranking 52

Lead Liaison

APRIL 15, 2016

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. Prior to this, we used YouTube and had no insight into who was watching our content. About Wistia.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

JULY 10, 2015

Digital magazine subscriber data is usually housed with multiple outside vendors. Email newsletter lists are often in an outside email service provider. Event attendees are likely on a spreadsheet in the marketing department. And, any lists generated by editorial might be on word documents on the editor’s computer.

ROI 28

ROI Marketing Automation Services Funnel Advertising Digital Marketing Funnels 28

Webbiquity

JANUARY 12, 2021

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Most analytics tools are limited in their ability to answer this. Tom Pick: Hello, everyone. Michael Weber: Very well.

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Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 229

PureB2B

MAY 30, 2022

Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. At worst, your tactics will be seen as what they are—spam—and you will alienate even the prospective clients that might have had a relevant interest in your product or service.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62