Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. Engagement with marketing content reached record levels.

Advertising Benchmark 100

Advertising Benchmark Burn Rate Outreach Open Rate 100

Hubspot

FEBRUARY 23, 2018

"Hold on, let me just confirm the solution for you," the service rep responds as she scrambles to look up the answer to a customer's question. What's not okay is when this becomes a pattern -- customer success employees seeming puzzled by the same problems or questions every time their clients bring them up.

Top of Funnel 74

Top of Funnel Work Management Marketing Management Paid Search Agency 74

Hubspot

MAY 7, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. About the Data. What We're Seeing.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Hubspot

APRIL 10, 2019

Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you? No one knows exactly how Google’s algorithm works, but there are a few ways to organize and optimize your website content so Google knows what content to feature on the SERPs for the various searches people conduct to find you.

Organization 78

Organization Marketing Websites Optimization SERP 78

Webbiquity

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Your customers’ words are more powerful than your own. Generate webinar registrations.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

FEBRUARY 12, 2013

When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. You know, where the topics you're publishing just don't seem to be hitting the mark with your audience. Create a forum for them to send blogging and content ideas to you based on feedback from their customer interactions.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Hubspot

AUGUST 5, 2016

At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. How do current customers feel about it? At HubSpot, we write a mock press release before we launch a product. It can (and should) change as you share your messaging with internal folks and customers.

Planning 28

Planning Product Tips Buyer Personas 28