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Contently
JUNE 20, 2017
While content marketing may be the trend du jour, content isn’t just for marketing. Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed. Customer success.
Content Standard
JANUARY 25, 2017
Campaigns may generate strong numbers, but they are usually costly—both in terms of content creation and distribution. (In Once the marketer takes a closer look at the numbers, they see that they’ve invested a lot of time and money into content that will become less valuable over time, and fast. Sound familiar?
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Content Standard
OCTOBER 15, 2018
Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.
Webbiquity
OCTOBER 29, 2012
Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Execution: this includes multiple avenues of content creation, distribution and follow-up. What online publications do they read?
Content Marketing Institute
OCTOBER 8, 2018
Can you quantify the impact of your video content on your marketing goals? Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. The most common answer? “No.”.
Biznology
FEBRUARY 23, 2015
70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why?
Content Marketing Institute
MARCH 15, 2018
The platform’s audience-lenses feature lets you customize your target market by regions – guaranteeing a number of impressions by age, gender, and lifestyle in that area.@Snapchat's HANDPICKED RELATED CONTENT: All Your Snapchat Advertising Questions Answered. Audience lenses. Click To Tweet. Geofilters. Add a link.
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