Remove Content Remove Cost Per Click Remove CPL Remove Lead Gen
article thumbnail

LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate

Metadata

But, long story short, the B2B-heavy audience and granular targeting on LinkedIn make the higher cost worth it for B2B advertisers. A higher cost per click matters a lot less if you’re seeing good conversion rates all the way through to closed-won revenue. That said: “Download” has both the highest CTR and the lowest CPL.

article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is paid social advertising still worth it in 2023?

Metadata

After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85

article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

article thumbnail

How to Choose the Right B2B Lead Gen Vendor (Without Being Intimidated)

NetLine

Only 2.35% of visitors coming to your landing page actually become leads. . To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. How do they hand off the leads? That’s right.

article thumbnail

LinkedIn Advertising Best Practices and Advanced Tips

Webbiquity

Click the pencil icon near the top-left of the screen next to “Untitled Campaign” to give your campaign a unique name. When naming your campaign, use descriptive names with dates, e.g., “2022-06 Automotive Market Ebook Download with LI Lead Gen.” This video explains more about using LinkedIn Lead Gen forms: ?

Linkedin 285
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. Common tool used: Marketo. . #4: