Writing on the Web

MARCH 27, 2013

It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. Traditional copywriting technique works amazingly well online, for web pages, blogs, email, and even in social media. Image: Freedigitalphotos.net ).

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

JULY 3, 2014

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Content Marketing Managing Your Ezine & Blog Tasks Newsletter Nuggets Ezine Attracting Clients e-newsletters newsletters Online Marketing' Whats Best?"

Newsletter 100

Newsletter Social Media Media Best Practices 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

JANUARY 29, 2014

with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier.

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. My Business Website: Content for Customers… or SEO?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Do you use social media like Facebook , Twitter or LinkedIn ?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. 4 Time-Saving Tips for Social Media Marketing.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. As well, I’m speaking at the Custom Media Conference in Amsterdam, and attending a huge mega-guru event in Las Vegas the same month. What do you think?

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JANUARY 23, 2013

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? Publish, then update social media sites. Watch a 5-setter at Australian Open.

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve four things. That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. What makes good website copy?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

NOVEMBER 16, 2010

There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Content Marketing to a Caveman’s Brain.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

NOVEMBER 23, 2010

Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Related posts: Neuromarketing Books for Marketing to Brains.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. Related posts: Content Marketing with Stories: Better than Facts. Client Stories Make the Best Content for Marketing. Content Marketing Favorites: Telling Stories. Content Marketing Tips to Get More “Juice&#. Tweet This!

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Which gender do you think will respond better to a lot of content? To social media participation? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. Conversations.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. It’s the numbers.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

JUNE 30, 2010

4 Time-Saving Tips for Social Media Marketing. Tags: Content Marketing Attracting Clients blog marketing business blogging content marketing with blogs converting readers to clients Online Marketing Writing for the Web. Blog or Website: Do You Use Wordpress as a Website?

Ning 100

Ning Content Marketing Digg Business 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve 4 things. That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. What makes good website copy?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. Related posts: Content Marketing Tips: Seth Godin on Tim Burton. 4 Time-Saving Tips for Social Media Marketing. A lot, apparently.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JUNE 9, 2010

What’s the least you should be doing to extend the reach of your online content marketing through social media sites? I’ll remind you I’m not a social media marketing expert, so please feel free to join in and add other tips in the comments section. Social Media: You’re Shouting Too Loud.

Social Media 100

Social Media Social Marketing Tips Media 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

DECEMBER 26, 2012

The leading contributor to DegreeJungle.com , she is also a full time writer and blogger specializing in education, social media, and entrepreneurship. 5 Reasons Content Marketing is Getting Harder. My Business Website: Content for Customers… or SEO? Content Marketing Tip: Use Ready-to-Publish Articles.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

JULY 18, 2012

Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. 4 Time-Saving Tips for Social Media Marketing.

Social Media 100

Social Media Media Business Merchandising 100

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

SEPTEMBER 17, 2010

So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. Related posts: 12 Steps to Creating Web-Savvy Content for Marketing. 11 Content Marketing Steps to Master on the Web: Bridging the Gap.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. How many other ways can you use this same content?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Search Engine Optimized content on blogs, web pages, articles, social media profiles.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

OCTOBER 7, 2010

Marketing is changing along with this world that offers multiple media channels to spread more messages to more people. Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. Attractive Content: Speak to the brains.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Blog Content: Are you personal… or all business?

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Branding is another key element that gets reinforced through web marketing, but it’s also hard to measure.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

JUNE 4, 2010

I also help coaches, consultants, authors, and other smart professionals with their online marketing. My content marketing consulting blog is here, at WritingontheWeb.com , all about online content marketing. All sorts of content on the web must be published in order to get found, get known and get clients.

Positioning 100

Positioning Content Marketing Banners Content 100

Writing on the Web

MAY 4, 2011

Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools. Blog this on Blogger.

Social Media 100

Social Media Media Wikipedia Digg 100

Writing on the Web

NOVEMBER 15, 2011

Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. Engaging in social media in any capacity can be quite intimidating. it’s never too late!

Social Media 100

Social Media Media Blogger Acquisitions 100

Writing on the Web

FEBRUARY 4, 2015

And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites. You cannot personalize the content.

Personalization 100

Personalization Social Media Tagging Keywords 100

Writing on the Web

SEPTEMBER 4, 2013

Blogs have become a social media platform for everyone. Social media has become an ever-present phenomenon now. You can’t expect your website to draw in huge numbers of visitors if you don’t have a visible presence on various social media platforms. Create attention-grabbing titles and update content regularly.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

FEBRUARY 19, 2014

Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? Marketing is not the only reason companies can get value from blogging.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100