Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. And it’s true that B2B content marketing is often a means to achieve that lead generation goal.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

ClearVoice

DECEMBER 18, 2023

In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. It is the polar opposite of running generic, one-size-fits-all marketing campaigns. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. The answer is a resounding “yes.”

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Generate new leads.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Here we go! It’s about earning attention and building trust over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sales Engine

MAY 19, 2016

In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The 3 stages of content ROI. Audience growth. Content leads.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

B2B Marketing Directions

APRIL 7, 2024

If I find one of your company's white papers to be valuable, I'll be inclined to believe other content produced by your company is likely to be valuable. If I attend a webinar hosted by your company and find the content to be poor, I'll be inclined to think the other content produced by your company probably isn't very good.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. They’re not a lead volume driver. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

The Point

SEPTEMBER 21, 2017

But don’t equate “staying in touch” – or lead nurturing success – with simply asking the prospect over and over whether he or she is ready to buy. Provide a means to contact sales on the thank you page or in the fulfillment email that is sent to the prospect upon completing the registration form.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 224

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

WriteSpark

MARCH 11, 2014

What do you do for viewers after they''ve watched your live webinar? Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention. Last month I was registered for two webinars during the same hour, so I left one early and joined the other late.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

Webbiquity

JUNE 15, 2021

This is where lead magnets come in, as an integral part of email marketing. What is a lead magnet? A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. What makes a good lead magnet? They solve a real problem.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. What Is Organic Lead Generation?

Organic Leads 85

Organic Leads Traffic Organization Sales Qualified Leads 85

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Here are nine helpful strategies. To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Only B2B

DECEMBER 10, 2020

With the conferences and shows canceled due to global pandemic, we should understand the content marketing is very prominent and every business should implement it strategically. . Many businesses who yet have not adopted content marketing have found themselves between the rock and a hard place. Content Marketing.

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

WriteSpark

MARCH 11, 2014

What do you do for viewers after they've watched your live webinar? Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention. Last month I was registered for two webinars during the same hour, so I left one early and joined the other late.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Content Standard

JULY 11, 2019

As a content writer and strategist, I work with a number of leading tech brands. Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. But as I found out, approaching a webinar is completely different than other kinds of content.

Webinar Metrics 64

Webinar Metrics Paid Content Branding Brand Identity 64

Contently

MARCH 30, 2020

Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view. The vast majority of advertising and marketing is fleeting. The logical move?

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Don’t fall into a routine with your content, especially your blog! There are so many things you can do to spice up your marketing moves that will drive conversion and provide intriguing value. Your blog should be the center of your content marketing strategy.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Envy

MAY 2, 2019

Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market.

Top of Funnel 106

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 106

The Point

OCTOBER 22, 2020

A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”. When Should I Stop Nurturing a Lead? Click To Tweet. no opens for 12 months.).

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

NuSpark Consulting

DECEMBER 18, 2017

Your potential buyers are sorting through an avalanche of content. Despite that, you need e-books, webinars and other information designed to attract leads, walk them through the buying cycle and convert sales. But how can you create white papers, videos and blog posts that your target audience will seek out and devour?

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. The client—an investment brand—had a well-established content plan with plenty of individual articles, pithy blogs, and top-of-the-funnel awareness content.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Use the invitation to architect the content structure, timing, and flow.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207