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Marketing Funnel vs. Sales Funnel: A ClearVoice Comparison

ClearVoice

Even savvy marketing pros can look at sales and marketing funnels through the same lens. We’ve put these two types of funnels head-to-head to help illustrate how they each can fit within your overall strategy. Sales Funnel: The Breakdown Let’s break down the differences in each funnel by category.

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62% of B2B Marketers Cite Content Marketing for Producing Valuable Leads

KoMarketing Associates

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

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Decoding the Functionality of Content Marketing in Lead Generation

Binary Demand

[ps2id id=’overview’ target=”/]Content marketing is crucial in lead generation and digital marketing tactics. Yet, it’s not merely about producing content for the sake of it or meeting word count. Let’s proceed with the basics of content marketing for B2B lead generation.

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Content Marketing Can’t Just Be a Top-Funnel Activity

Contently

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. The Limits of a Top-Funnel Mindset.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. You must consider all these influencers when creating content that leads to sales.

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Top-of-the-Funnel Marketing: How to Win in Crowded Markets

Televerde

A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. But in crowded markets, how can you be sure your marketing content and outreach is visible? That’s what we’ll cover in this guide.

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Content Marketing Funnel

Anyword

Advertising and marketing are all about conveying the story of your brand to a target customer. It’s possible to increase these conversions by implementing an effective content marketing funnel. A content marketing funnel is the best way to guide visitors towards a particular action.