ANNUITAS

AUGUST 19, 2014

Take a look at an excerpt from a Leadspace Radio via Sales Lead Management Association with Carlos Hidalgo , CEO and founder of ANNUITAS. How can we STOP DOING lead nurturing campaigns? It’s really all dependent on where in that buying cycle that content piece is.”. We eat it up.

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Top of Funnel Lead Nurturing Lead Ranking Lead Scoring 100

The Point

JULY 13, 2012

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? Or can you get away with a link to content, perhaps content that’s not even your own?

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Lead Nurturing Lead Ranking Lead Scoring Campaigns 100

The Point

JUNE 11, 2010

Just getting started with lead nurturing? Recently invested in marketing automation software? Concerned that your lead nurturing program isn’t everything it should be? Great lead nurturing starts with more than just software. 10 Best Practices for Lead Generation & Pipeline Acceleration.

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Lead Nurturing Paper Marketing Automation Services Tips 100

ViewPoint

MARCH 1, 2012

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Nonexistent lead management processes.

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Demand Generation Work Management Marketing Management Lead Management 120

The Point

AUGUST 15, 2012

You know that monthly newsletter you blast to your entire database under the guise of “lead nurturing”? And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? There was a time when lead nurturing was synonymous with simply staying in front of prospects.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 100

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

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Lead Generation Statistics Sales Qualified Leads Lead Ranking 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Inbox Insight

APRIL 22, 2024

By allocating resources to nurture qualified leads, businesses can target individuals who are more likely to convert into paying customers. This highlights the benefits of lead management and the financial wisdom of investing in lead generation.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Hubspot

JANUARY 7, 2016

Simply look at the search difference between “lead generation” and “lead nurturing” and you’ll quickly see what I’m talking about. So, while lead generation is certainly important, investing in generating more leads without building an effective lead management process is simply, well, foolish.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

The Point

OCTOBER 22, 2020

As such, avoid the temptation to inflict a barrage of promotional content about your solution. A successful lead nurturing program builds a relationship over time to where you’re the company that individual thinks of when the need occurs. That could be months, or even years down the road.

Sales Qualified Leads 227

Sales Qualified Leads Lead Ranking Lead Scoring Leads 227

The Point

OCTOBER 15, 2019

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message. 2) lead nurturing. Better Lead Nurturing.

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Sales Qualified Leads Work Management Marketing Management Account Based Marketing 138

Industrial Marketing Today

MARCH 16, 2012

Step 3: Plant the idea of creating a structured lead management program that objectively scores leads, get sales and marketing to agree on the definition of a qualified lead before sales will take follow up action. Read my post, SAL is the Glue that Binds Sales and Marketing in Lead Generation.

Lead Management 60

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 60

LeadSloth

AUGUST 11, 2010

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing?

B2B Marketing 100

B2B Marketing Content Marketing Planning Burn Rate 100

Avitage

MAY 2, 2012

We saw an opportunity to develop a best practice framework for B2B web site resource centers by examining existing resource centers from best in class companies such as Marketo, HubSpot and Eloqua; online publishers such as newspaper web sites; and other sites that manage large volumes of content (e.g. recipe sites).

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Lead Nurturing Resources Relevance Practices 120

Adobe Experience Cloud Blog

SEPTEMBER 20, 2009

More than 4,000 people have downloaded the Definitive Guide to Lead Nurturing , our 40+ page eBook sharing practical tips for getting started with lead nurturing, optimizing your program, and measuring the results. Now you can get it, with no registration required : download The Definitive Guide to Lead Nurturing.

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Lead Nurturing Webinar Metrics Demand Leads 48

The Point

JULY 1, 2019

If this finding is true, and genuinely indicative of a larger trend, it could have major ramifications for the way in which B2B demand marketers manage leads. Now, I’m not about to advocate that we all dismantle our lead nurturing. Sales Alerts.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Ranking 124

Anything Goes Marketing

FEBRUARY 11, 2014

Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer. The Modern Marketer''s Field Guide is a must read for any marketer that is looking to.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Lead Generation 100

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Phase Three: Lead Nurturing. Introduction.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

Tips on Using Twitter to Boost Your Marketing Efforts - Anything Goes Marketing , August 3, 2009. Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities - B2B Marketing Savvy , August 25, 2009. Customer Content vs. Marketing Content - Marketing Interactions , August 23, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 cjablonski : “Social Objects&# are the future of marketing and communications . What I loved about her presentation is that she didn’t just stick to the same old information about content.

Lead Management 48

Lead Management Work Management Marketing Management Lead Ranking 48

ANNUITAS

APRIL 23, 2014

There are a few B2B surveys and benchmarking studies that I refer to again and again … DemandGen Report’s Buyer Behavior Survey and Content Preferences Survey and the Content Marketing Institute’s Content Marketing Benchmarks, Budgets and Trends to name a few.

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Demand Generation Enterprise Management Demand Generation 100

SendinBlue

APRIL 19, 2021

B2B marketing automation nudges leads towards conversion by nurturing them with helpful, educational content. 5 ways to use B2B marketing automation for high-impact results. Lead nurturing. Lead nurturing refers to using automated email marketing to inform and nurture leads.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Phase Three: Lead Nurturing. Introduction.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Zoominfo

MAY 19, 2017

Companies with poor sales and marketing alignment have a 4% revenue decline ( source ) Only 8% of companies have strong alignment between their sales and marketing departments ( source ). 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads ( source ).

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Statistics Zoominfo Buyer Personas Work Management 130

LeadSloth

JANUARY 14, 2010

Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features. Are You Ready for Marketing Automation? Not Ready for Marketing Automation. Lead Nurturing and Lead Scoring.

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Marketing Automation Automation Lead Scoring Lead Ranking 100

The Point

OCTOBER 14, 2010

As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Including the recipient’s company name in subject lines increases response.

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

markempa

OCTOBER 27, 2014

Understand buyer motivation to help you share content that helps them convert. It’s critical in lead nurturing to know where a prospect is in their buying cycle so that helpful information relevant to the need at a specific point in time can be delivered. Focus on increasing relevance with your lead nurturing.

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Conversion Rate Lead Ranking Lead Scoring Ideal Customer Profiles 120

Ambal's Amusings

MAY 27, 2010

She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing. Content Marketing Strategy: Simple Content Creates Quality Leads. However, streaming lead generation today happens best via content-based marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Industrial Marketing Today

JULY 16, 2012

As I’ve written before, just publishing content won’t move the needle. See Content Marketing: Think Like a Publisher, Act Like an Investor). I am also convinced that these executives really want sales opportunities and not more of marketing qualified leads (MQLs). They are the specifiers of your product.

Lead Ranking 60

Lead Ranking Lead Scoring Marketing Management Paid Search Agency 60

NuSpark Consulting

JULY 4, 2011

As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. The message has to promote content or demos on landing pages so that email capture can occur. Remember, not all leads are created equal.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

The Point

NOVEMBER 24, 2009

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct?

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Landing Pages Lead Ranking Lead Scoring Lead Nurturing 100

KoMarketing Associates

APRIL 25, 2013

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. What is the value and ROI of marketing automation?

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

LeadSloth

AUGUST 25, 2010

Lead Nurturing takes a lot of effort, but it’ll pay itself back ten times over. With a solid nurturing strategy you’ll find new sales opportunities from leads who you thought were not interested. But how do you create a solid lead nurturing plan? Jeff Erramouspe: You Need Good Technology, But….

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Manticore Planning Lead Nurturing Marketing Automation 100

markempa

MARCH 16, 2015

Check out the B2B Lead Gen Roundtable Group on LinkedIn. I founded this group, and it’s all about sharing ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting and more. Small Business Trends: 13 Creative Ways to Use LinkedIn for Lead Generation.

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Linkedin Sales Qualified Leads Lead Ranking Lead Scoring 120

LEADership

AUGUST 28, 2015

You may have a stable full of leads but may not be nurturing them properly, which could hurt your chances of converting those leads into sales. This infographic from Orchestrate offers some interesting statistics which may reshape your approach to lead management. If only it were that easy!

Marketing Qualified Leads 40

Marketing Qualified Leads Leads Lead Lead Nurturing 40

PureB2B

MAY 30, 2022

Start by laying a foundation for change management, then concentrate on the key components of lead qualifying, lead routing, lead nurturing, and proactive content to create a long-term lead development framework. Also, keep in mind that the marketing team must work together with the sales team.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking Lead Scoring Effectiveness 48

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

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Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62