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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Connect social media to all marketing campaigns to gauge response. Listen for Lead Gen opportunities. Connect social media to SEO activities to increase SEO. Plot your social media sentiment against your NPS scores. Provide delightful customer support. Use social for new product ideas.

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Interesting Infographics: Getting Your Lead Generation Up to Par

LEADership

The infographic addresses the perceptions that 300 marketing, sales, and business professionals held when it came to their own lead-gen efforts. Regarding the effectiveness of their online efforts: 74% of the professionals surveyed felt that it was improving moderately or significantly. increased sales revenue (at 58%).

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

I appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following: Content marketing. Lead generation. Marketing automation. B2B marketing and sales strategies and tactics.

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Law Firm SEO – The Basics

Go Beyond SEO

It’s obvious every law firm needs a website, but let’s be honest, a website without search engine optimization (SEO) would be like building a gas station in the middle of the desert – no one is going to find it or at minimum, without a lot of struggle.

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Law Firm SEO – The Basics

Go Beyond SEO

It’s obvious every law firm needs a website, but let’s be honest, a website without search engine optimization (SEO) would be like building a gas station in the middle of the desert – no one is going to find it or at minimum, without a lot of struggle.

SEO 60
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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Q: What advice would you give to a company that needs to increase online lead generation, but doesnt think blogging is right for its industry? There are so many scenarios out there, and so many lead-gen tools available that it should be possible to craft an effective program. A: Rethink. Do what works for you.

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A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel

SnapApp

It’s the process of starting with, and sifting through, a large number prospects, identifying which ones are viable as sales leads, and then nurturing these qualified leads into paying customers at the end of the funnel. . Despite this, 68% of B2B organizations have not mapped out a lead gen funnel! . Source ). .