Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

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Course Content Marketing Planning Best Practices 332

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help. Consider these seven techniques: 1.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Zoominfo

MARCH 5, 2021

That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right?

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Marketing Insider Group

AUGUST 7, 2020

Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. Why wouldn’t you want to use infographics in your content marketing? While all of these numbers are interesting, don’t you think you’d be able to process them quicker if I’d have represented them visually?

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Provide information our audience can’t find elsewhere.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Ranking 288

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. These webinar tools facilitate immediate information and feedback exchange between you and your targets. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. What Is YMYL?

SEO 331

SEO SME Lead Ranking Content Marketing 331

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. Or, in today’s terms, let’s say that your app’s a little slow, but it offers a comprehensive management platform for all the processes within a business.

Work Management 337

Work Management Marketing Management Content Marketing Content 337

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery.

Trends 150

Trends Planning Content Marketing Marketing Management 150

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

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Paid Search Agency Content Marketing Planning Advertising Agencies 324

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Contently

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking is still a critical part of the process. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Content Marketing Institute

APRIL 4, 2022

Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most. Continue reading →

Process 128

Process Template Content Content Marketing 128

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Biznology

JUNE 12, 2018

Content marketing is online reputation management. Our Online Reputation Management (ORM) Process (Steal Me). We identify welcome and unwelcome content appearing in the search results for our clients’ name and business, incorporating any feedback or suggestions provided.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. How are marketers planning to address those talent challenges? To learn more, download the full Contently 2023 State of Content Marketing: Tech & Talent Report.

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? Instead, it aims to empower readers with relevant information, making it easier for them to make the best possible choice.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Contently

JANUARY 31, 2023

That doesn’t mean your organization uses AI broadly and deeply in marketing. It does mean you probably have more AI functionality available than you realized—even in your content marketing technology. Examples include: Enhance customer service processes to solve the customer’s problem before they have it.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. While comprehensive market analysis requires human expertise, GenAI can accelerate the process by gathering and organizing data.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Martech

MAY 18, 2023

So, how can you ensure your content marketing makes the right impact? Dig into the following information to discover the benefit of promoting engagement over pushing sales in your written content. Your content marketing is similar. Plus, learn how to combine the two strategies successfully.

Sales Management 132

Sales Management Top of Funnel Content Marketing Paid Search Agency 132

ClearVoice

JULY 18, 2022

But how can marketers ensure teams across different departments (e.g., A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. How does digital asset management work?

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Digital Asset Management Process Work Management Marketing Automation Services 98

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. Looking for more on building an effective content strategy?

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Scoop.it

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. Content curation saves you the time and hassle of creating content from scratch.

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