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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. But, once you’re finished, you’ll have a perfectly crafted article that’s a key piece in your content marketing strategy.

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Top Educational Resources for Content & SEO Team Alignment

Conductor

A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy. A highly cross-functional team.

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Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. Google ranking factors. Google is constantly evaluating which factors indicate a high-quality website for their users.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

9 black hat content marketing tactics to avoid. + Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. And if you don’t build links properly, they can disappear, make your site look bad, or put your website on Google’s radar as spam. Link Farms. +

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The History of the Google Algorithm

ClearVoice

When Google arrived on the scene, it changed the way people used the internet forever. As such, the Google algorithm history consists of ongoing tweaks and changes. To ensure high-quality user information, while avoiding spammy content. What is the Google algorithm? Content is always seeking to appease the algorithm.

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Is Author Rank Really Relevant?

Hubspot

By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. SERP results for the authorized will simply have a byline. Authorship. No one does.

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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

Although the legitimacy of link wheels is hotly debated, the term “link wheel” only refers to the pattern of linking between websites and says nothing about the quality of the content. There’s no evidence that link wheels with high-quality content don’t work. Google, Yahoo, Bing, and other search engines don’t care who owns a website.