Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. Yet there are so many more vendors I could add.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

ANNUITAS

JULY 30, 2015

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Start simply with the basics. Start simply with the basics.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. For fields containing data that is structured (e.g.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

The Point

FEBRUARY 11, 2013

HS: Where did the idea for Full Circle CRM’s product come from? BC: The idea for the product came from a collaboration — a “Perfect Storm” of experiences among our founders. In addition, Salesforce had just extended their platform to support the development of robust yet highly customizable solutions.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

The Point

NOVEMBER 27, 2018

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. Are B2B marketers ignoring a huge opportunity? HS) Social media advertising has taken off lately.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

chiefmartech

APRIL 4, 2017

Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? In supporting your company’s business objectives, you may realize that your existing martech stack doesn’t meet your current marketing needs due to one or more systems: Not having the required capabilities.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Marketing Automation Services 51

Envy

JANUARY 28, 2018

For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. These stimulated the use of rich and extensive datasets for marketing decision making and catalyzed data-driven approaches in marketing. Marketing Automation. Influencer marketing. One example?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ViewPoint

AUGUST 30, 2012

Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Craig says he’s seen some great developments. A simple example is a lot of the sites are these consumerized IT products that are being built in the Valley today. I live in the marketing side, so I talk to these marketers.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But what really concerns me is that these people are apparently limiting their consideration to just those two products.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

APRIL 15, 2012

One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. It breaks out results for several categories, of which the most relevant are probably Computer, Consulting, Large Business and Small Business. What Does It All Mean?

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

ANNUITAS

NOVEMBER 17, 2015

Optimize integrations across the Marketing Technology Stack: Long gone are the days of the simple technology stack consisting of a marketing automation platform, one CRM system and a few other technologies sprinkled in. Author: Kathleen Hoehn @ KathleenHoehn Marketing Automation Consultant, Eloqua practice, ANNUITAS.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. What Is Marketing Automation Software?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. To avoid the squishiness — the feeling that your money and effort is going to waste — you need to set up your content marketing program on a firm foundation.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Directive Agency

FEBRUARY 4, 2022

What type of experience do I need to get into Revenue/Marketing Operations? Which tool(s) should I focus on? First off though, let’s start by defining Revenue Operations and Marketing Operations. Marketing Operations also usually owns the reporting and analytical function within marketing.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

LeadSloth

JUNE 7, 2010

MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. Hubspot Show & Tell. Genius Demand Gen Academy.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

Ledger Bennett

DECEMBER 1, 2019

Finding a flexible solution to closing ‘The Capability Gap’ referenced in the graph above is how you’ll improve the productivity and output of your marketing team, and speed up the pace of change to an enviable rate. – Review your business and marketing objectives and identify the skills you need to deliver against these.

Planning 52

Planning Resources Work Management Resource Management 52

DivvyHQ

AUGUST 7, 2018

Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). Consumers have a plethora of tools (and now plenty of subscription options ) to pick and choose when, where and how they will engage with brands. Step 2: Choose Your Capture & Storage Tools.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Ambal's Amusings

DECEMBER 17, 2009

Several tools for prospect intelligence: Lead scoring provides real-time insights. Sales rep feedback from the streets must be collected and factored into marketing programs. Customer service insights can help you learn what’s working and what’s not, as well as what may be of increasing importance in the future.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

thePoint

MAY 25, 2018

The reason you were chosen for this role will likely determine which strengths you bring to the area of high-level marketing tasks. a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. Find out what your customers love about your company and products. Yes, customers.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Marketing automation" is a misleading term. You can't really automate marketing, of course, any more than you can automate gourmet cooking or great painting.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Online Marketing Institute

NOVEMBER 28, 2012

Design & Production. Sales & Marketing. --> Bloggers. --> Resources. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. 32 percent use social media as an outbound marketing channel for demand generation.

B to B 40

B to B Paid Content Social Media CMS Development 40

markempa

JANUARY 23, 2018

Large companies often have multiple buyer personas that span multiple industries, demographics, and product offerings. Do they use the same software? A very basic buyer persona looks like this: A 30 to 45-year old male, who works in software sales, at a company of 300+ employees. Do they work within the same industry?

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Heinz Marketing

AUGUST 3, 2020

Personal brand has been something we’ve heard about in selling for a while, especially in professional services. Matt: Personal brand has been something that we’ve heard about in selling for a while, especially in professional services. So, those tools can help you build the habit. Mike: Thanks for having me.

Sales Management 120

Sales Management Top of Funnel Paid Search Agency Lead Ranking 120

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. happier customers). All The Tech Ladies.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Sales Engine

DECEMBER 6, 2016

In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardot, Eloqua, etc., But when it comes to closing the loop, it falls apart. #4

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168