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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. How will it work?

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

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Good morning: B2B is adopting D2C habits

Martech

The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers, especially with fewer live conferences and in-person meetings in the last two years. They need quicker service to implement rapid transformation. More important than just habits, the B2B customer’s needs have changed.

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Data analytics: Your stack’s past and limitations

Martech

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. A key part of this is understanding data’s limitations.

Analytics 127
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Litmus Live 2021: Top 10 Takeaways from Day 1

Litmus

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. Day 1 just came to a close and we are buzzing with all the tips, tactics, and learnings. Couldn’t make it? Build and implement MPP solutions before late 2022.

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” Read up on strategy, not tactics.

Open Rate 140
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Watch for inflated email open rates now that iOS 15 is out

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Or, you might just want to stop looking at them altogether. What’s the change? Related: The end of email open rates.

Open Rate 112