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Open Letter to Scott Brinker: Suggestions for Next MarTech Conference

Customer Experience Matrix

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.

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Uncertain times: Monday’s Daily Brief

Martech

For instance, just because there was already technology in the marketplace for work-from-home setups and virtual conferences didn’t mean that businesses would be using them the way they’ve had to. At his talk at this month’s MarTech conference, TrustInsights.ai Chris Wood, Editor. BOX AD GOES HERE. Read more here. Read more here. “Now

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Q&A with Craig Rosenberg on the TOPO Summit

ANNUITAS

Why a sales-focused conference…aren’t you a marketer? A: Why a sales conference? They deserve a conference that focuses on these innovations and how organizations are executing these approaches. Q: The TOPO conference is covering everything from sales leadership to sales development. No high-level bullet presentations.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

He’s like so many of our SMB clients. While so many local search marketing agencies have been offering discounts to clients to keep them going during the pandemic, or simply seeing their SMB contracts disappear, Mr. Caine is proactively offering education to inspire conscious local shopping. Is there anything standing in our way?

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Why SEO Is Even More Important For SMEs During Coronavirus

Webbiquity

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online.

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How big should your campaign budget be?

Biznology

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. For example, say it costs $350 to generate a qualified SMB lead that will convert to sales at 20% conversion rate. To bring in 3,000 SMB customers in the year, we need $5.2

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. billion emails sent.

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