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| | SOCIAL MEDIA B2B
AUGUST 4, 2010 28 Awesome B2B Social Media Statistics
If you have any other interesting stats, please add them in the comments and include the source with link. Forrester predicts B2B interactive marketing spending to reach $4.8 Somewhat fewer said the same of LinkedIn, and just 35% considered Twitter effective. Methods generating the highest B2B ROI are topped by advertisers’ own websites, followed by conferences, exhibitions and trade shows; direct mail; search engine keywords; and e-marketing/e-newsletters. We hope you enjoy digging into the numbers. Source ). Source ). This is up from 2009, when 45.0% in 2010.
| | DELICIOUS B2BMARKETING
AUGUST 14, 2011 Open Research: A Framework for Social Analytics
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
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| | MODERN B2B MARKETING
MAY 23, 2012 Afternoon Keynotes Energize at Marketo Summit (Live Blog)
OK, back to the conference. To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. This presentation is guaranteed to have a ton of stats. Following the video, Beth Cossette brings up some interesting stats around businesses being more social. Be sure to follow The Marketo Summit on twitter at #mus12.
| | DELICIOUS B2BMARKETING
OCTOBER 1, 2010 Integrate Social Networks with your Corporate Website with ‘Social Sign On’
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. By sharing their experiences with friends on Facebook, Twitter, LinkedIn, Google, Yahoo, MySpace, etc. Or do I interpret this wrong?
| | E-STORM
FEBRUARY 25, 2011 Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
To put it bluntly, says Forrester’s Nate Elliot , if you’re focusing on fans and followers, then you’re almost certainly doing it wrong.” Most retailers are taking some basic social commerce steps, like putting up a Facebook page and opening a Twitter account for marketing messages, said Paul Bryan , director of User Research and Design Strategy for Usography. An estimated $43.4
| | DELICIOUS B2BMARKETING
DECEMBER 23, 2010 B2B Social Media Marketing -- Does It Work?
Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. IBM employees are encouraged to become Twitter-holics. Are you following @kodakidigprint on Twitter?
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MARKETING INTERACTIONS Webinar Q&A: Content is Marketing Currency - Australian Audience
| FRIDAY, AUGUST 20, 2010
registration required] I also used a statistic from Forrester
's North American and European B2B Social Technographics Online Survey, conducted in Q1 2010, with 1,011 business decision makers in companies with more than 100 employees that found: 85% of these business professionals say they use social media for business decision making. They include: Phrasing, Webinars, Blogs, Twitter
Streams, LinkedIn, Bit.ly stats
). We didn't have time to get to all the questions, so I'd like to do so now. audience a few months ago. You can see their Q&A here. MORE >>
DELICIOUS B2BMARKETING The 39 Social Media Tools I’ll Use Today
| SUNDAY, OCTOBER 31, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter
Interviews About Lijit Search The 39 Social Media Tools I’ll Use Today February 17th, 2010 | Written By: Jay Baer | View Comments Tweet Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day. Twitter
Tweetdeck I use Tweetdeck for serious twitter
sessions. MORE >>
DELICIOUS B2BMARKETING 17 Compelling and Highly Usable B2B Marketing Statistics
| MONDAY, NOVEMBER 1, 2010
For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats
collected from various sources around the B2B industry: B2B Social Spending B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013 Online accounted for 7% of the B2B marketing mix in 2008. 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference
(in: Marketing and Strategy Innovation).and by Fred on Avoid the Corner of Death! MORE >>
DELICIOUS B2BMARKETING Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
| MONDAY, JUNE 22, 2009
It’s also that we get to watch… Read more… Doug Kessler | April 6th, 2009 | one comment Bessemer’s Ten Laws for SaaS companies Just came across an excellent presentation by Philippe Botteri and Byron Deeter from Bessemer Venture Partners called the ‘Ten Laws of Being SaaSy‘ It summarises the key principles of… Read more… Doug Kessler | April 2nd, 2009 | one comment March 2009 Twitter
in B2B – a Velocity Slideshare In the last few months, Twitter
has shot from being a cult web app to a full-blown global fad. Come and get it! MORE >>
SMASHMOUTH MARKETING 10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5
| TUESDAY, FEBRUARY 17, 2009
. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference
(March 4,5 in San Francisco). co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter
coverage from the event. First, for those that aren't yet aware of Twitter
(all 5 of you) - Twitter
101 : Twitter
is a is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as tweets), which are text-based posts of up to 140 characters in length. MORE >>
- 10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5 SMASHMOUTH MARKETING | SUNDAY, FEBRUARY 22, 2009
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