Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Heinz Marketing

MARCH 29, 2018

First app checked in the morning? First thing you do when you come into work? Email’s that need a response and require an action are first to be resolved. And well, there are 7 rain ponchos under my desk for the same reason (conference, concert or connection), always ready for anything! Number of unread emails right now?

Work Management 85

Work Management Enterprise Management Marketing Management Paid Search Agency 85

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

Industry movers & shakers congregated in the vast maze of a convention center to learn the latest hacks and findings on the content marketing front. Keynote speaker Kristina Halvorson kicked off day 1 of the conference by making us all question ourselves—but in a good way. Form a Strategy, Not a Vision.

Content Marketing 48

Content Marketing Content First-Mover Advantage Thought Leadership 48

Bluetext

FEBRUARY 12, 2020

NRF’s Big Show is the largest retail conference and expo event, gathering over 40,000 attendees and 18,000 retailers from over 99 countries under one roof. Opening speaker, Satya Nadella , CEO of Microsoft, expanded upon this during his keynote session on the first day of the show.

Paid Social Agency 26

Paid Social Agency Paid Search Agency Trade Show First-Mover Advantage 26

Atomic Reach

JANUARY 3, 2019

His company, Vengreso helps B2B companies attract more customers with digital selling training and coaching, personal branding, marketing, sales alignment, and content creation. He is a regular speaker at Content Marketing World, Web Summit, Collision, and other major industry conferences. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

This can simply mean doing a bit of research about who the movers and shakers are for a specific topic, making a list of people, and then asking them to contribute and review. Some people make their podcast an interview, some focus it on one person, and others have a panel style. The biggest takeaway from this year’s conference?

ROI 48

ROI Content Marketing Planning Thought Leadership 48

Heinz Marketing

JULY 1, 2019

I feel like you’re at every conference I attend. But in the early days of ABM, it was really about leveraging those personalized messages to the top handful of accounts, say 25 or 100 accounts that you can deliver something personalized too and have it be meaningful and effective and convert.

Top of Funnel 74

Top of Funnel Account Based Marketing Marketing AI Enterprise Management 74

Online Marketing Institute

JANUARY 4, 2011

I’m sure that there are many of you who have heard (or perhaps personally believe) something similar. As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. Mark received a B.A.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

APRIL 12, 2012

I would have hired movers to pack the boxes so I could watch the Masters. I have actually had movers pack me the last two times I’ve moved, and that, my friend, is an investment worth making. They were first. ” Johnny don’t want to talk to a live person either. Eric Boggs, a billion dollars? Eric : Yeah.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

Convince & Convert

AUGUST 11, 2010

Decided to find out first-hand. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama. Personally, I love that you have all of the essentials in the car… the family, pets…and the wine! Indra So you don't trust the movers with your wine? Definitely.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Envy

FEBRUARY 7, 2019

With advances in AI, cryptocurrency, and hyper-personalization bringing ever-more disruptions to the financial services industry, you’ll want to keep up. Led by Laurent Nizri , the Paris FinTech Forum is the most influential FinTech conference in Europe. The conference will cover burning issues in bitcoin and cryptocurrency.

P2P 83

P2P Conference First-Mover Advantage Burn Rate 83

Adobe Experience Cloud Blog

AUGUST 27, 2015

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! And best of all—the entire conference is online (so you can watch and participate from work, a coffee shop, your mobile phone, or even at home in your pajamas!)…and

B2B Thought Leadership 48

B2B Thought Leadership Advertising Agencies Planning Peer-to-peer 48

Content Standard

JULY 26, 2016

I pulled up the final strategy presentation and headed into the conference room to present. I sat in the same conference room with the whole marketing team. My personal quest was to go from content marketing Novice to content marketing Expert. Reaching a sustained publishing cadence was a big, personal accomplishment.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Moz

OCTOBER 12, 2020

In fact, I found a dozen companies in just the first two pages of search results that did exactly this, even though this is heralded as a prime example of a meaningless mission statement. I frequently heard in the survey that people believe they have competitive advantage for being first to market with their type of service.

Paid Search Agency 66

Paid Search Agency Budget Programs Barriers Lead Ranking 66

DivvyHQ

OCTOBER 9, 2017

And the first simple step you can take is to realize that dozens of opportunities exist right under your nose. In this first contribution to this two-part interview series, Carlos reveals secrets about his work at 3M, what he enjoys most, and where he finds inspiration for content. But does it always have to be this way? Sure doesn’t!

Enterprise Management 52

Enterprise Management Planning Content Cross-Selling 52

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. One of my personal heroes is Elon Musk. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40