Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. Expert Tip: When defining your goals and objectives, it’s also important to distinguish between analyst relations, influencer relations, and B2B influencer marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Webbiquity

SEPTEMBER 17, 2019

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. In the technology sector, they are most often software developers or engineers. SalesReach (communication software for sales professionals). Which is fine.

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Startups Enterprise Management Work Management Marketing Management 239

Brightedge

FEBRUARY 1, 2024

This could not be more true for enterprise SEO. On the other side, AI is allowing marketers to become more productive and increase the quality of their outputs. In this post, I want to cover how this is taking place and how enterprise organizations are preparing. Large enterprise SEOs rely on organic search traffic.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

JUNE 15, 2022

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? At RSG, we advise many large enterprises on CDP evaluation and selection.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Trends 122

Martech

OCTOBER 6, 2022

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Welcome was created when NewsCred divested its content services business and rebranded as a content management solution.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Digital Experience Platform 90

Martech

NOVEMBER 14, 2023

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. But AI remained largely a tool for enterprise-level companies with data, platforms and budget to spare. In one finding, 92% said AI would have a major impact on email marketing. That’s exciting.

Planning 126

Planning Marketing AI Enterprise Management Work Management 126

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

SEPTEMBER 29, 2022

That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. The challenge for marketers is to catch up with those customers. Alicia Arnold, manager director for martech consultancy fifty-five, speaking at MarTech. Get more personal to match customers’ values.

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Conference Enterprise Management Marketing Automation Services Work Management 96

LeadSquared

NOVEMBER 4, 2020

Amidst the unforeseen challenges and volatile market, the safest bet is being human-centric in all your marketing and sales efforts. In this article, we will discuss the best enterprise marketing strategies to help you find more leads and close more deals. How has the 2020-21 pandemic affected enterprise marketing?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

SalesGrape

SEPTEMBER 17, 2023

In today’s competitive business landscape, traditional marketing strategies are no longer enough to drive growth and generate revenue. Companies need a more targeted approach that focuses on individual accounts rather than broad market segments. This is where account-based marketing (ABM) comes into play.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. With so much to manage, it is crucial to choose your partners carefully. Get our ultimate list.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Enterprise Management 107

Enterprise Management B2B Marketing B2B Marketing Management 107

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 90

Enterprise Management Marketing Management Fulfillment Training 90

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills. A: We segment by size.

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 118

Customer Experience Matrix

MAY 22, 2018

Magento sells primarily to small and mid-size firms, while Adobe’s Experience Cloud products are sold mostly to enterprises. The obvious question is whether Adobe will try to use Magento as an entry point to sell Experience Cloud products to smaller firms, or use Experience Cloud as an entry point for selling Magento to big enterprises.

Enterprise Management 120

Enterprise Management Work Management Marketing Management eCommerce 120

Martech

NOVEMBER 8, 2023

” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. “We have, I think, 90 solutions in the stack,” said another MOps manager, warming to the subject of under-utilization. Privacy and compliance management.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

accelerate agency

JUNE 30, 2021

Expected to grow by nearly $100 billion over the next five years, the SaaS (software as a service) industry is firmly making its presence felt in markets across the world. For these reasons, SaaS conferences deserve a lot of attention right now. Why attend an SaaS conference? Why attend an SaaS conference?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Martech

DECEMBER 13, 2023

3 takeaways for 2023 I’m fresh off an email industry conference with a ton of new ideas based on sessions I attended and discussions I had with marketers from some of the most well-known brands in the world. Marketers from big and small brands acknowledged that they had to embrace change to stay competitive.

Enterprise Management 119

Enterprise Management Work Management Marketing Management SMB 119

Martech

DECEMBER 8, 2022

“Enterprises have been in kind of a replacement mood,” said Tony Byrne, founder of Real Story Group, at The MarTech Conference. Now, marketers are looking below the engagement layer in their stack, evaluating and replacing the foundational technology that powers the other layers. Avoid managing data in the wrong place.

Enterprise Management 67

Enterprise Management Marketing Automation Services Work Management Marketing Management 67

Martech

OCTOBER 20, 2022

Seven years ago, marketing technologist roles were, arguably, in their infancy. At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Martech is now marketing and martech leaders are, simply, marketers.

Enterprise Management 86

Enterprise Management Work Management Marketing Management Marketing Budget 86

B2B Marketing Directions

JUNE 20, 2020

In-person events such as trade shows and industry conferences have been a mainstay of B2B marketing for many years. Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events. Bizzabo estimated that 3.2

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Martech

JULY 22, 2021

Good morning, Marketers, and are you getting cold feet? This is on my mind after spending a couple of days last week in a conference room with some twenty or so other people, all un-masked, all vaccinated (and in my judgment, for what it’s worth, trustworthy people). I hope we won’t regret that return to in-person: fingers crossed.

Resource Management 109

Resource Management Enterprise Management Marketing Management Ad Exchange 109

Martech

SEPTEMBER 9, 2022

But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. Bringing us back together. The network effect.

Marketing Automation Services 98

Marketing Automation Services Communities Hubspot Enterprise Management 98

Martech

JUNE 20, 2023

Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. “For example, it’s low-risk to use an opaque deep learning model that classifies marketing images. How many emails is that?

Marketing AI 104

Marketing AI Enterprise Management Generation Allocation 104

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Find a way to curate a list of trade show or conference attendees, though, and the rest of the job is much easier – and cheaper.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Jifflenow

MARCH 9, 2020

The whole world is reeling from the impact of Covid-19 and among other activities, trade shows, conferences, roadshows, and summits are being canceled as a precaution. Conferences are critical to organizations because they engage a well-targeted audience focused by industry, technology or specific areas of high interest.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Trade Show 84

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? billion by 2024. What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

How SaaS differs from traditional software. As a subset within cloud computing, ‘Software as a Service’ or SaaS has transformed how we work and interact online. You could be watching your favorite show on Netflix or hosting a web conference with Zoom. How does software as a service work? .

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Salesforce Marketing Cloud

DECEMBER 12, 2022

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). To answer these questions, I pored over hundreds of proposal requests from enterprises of all shapes and sizes, outlining their detailed requirements for a CDP. Trending Articles.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 62

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 62