Digital B2B Marketing

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Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

The objectives, outlined below, are admirable: Define transparent, standardized and consistent metrics and measurement systems to simplify the planning, buying and selling of digital media in a cross-platform environment. This is an attempt to match the TV market, not to facilitate cross-media standards. About Eric Wittlake.

Media 100
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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Marketing often isolates statistics, removing them from any context that would allow for appropriate comparisons. Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. Consider carefully the comparisons that are not made or the metrics that are not reported.

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6 Free Ways to Find the Best B2B Advertising Opportunities

Digital B2B Marketing

Information from publisher’s own research studies may be biased and does not allow for objective comparisons across properties. Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for. Suggested Resource: NextMark Mailing List Finder 3.

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3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. via Wikimedia Commons.

Wikipedia 100
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No, Content Will Not Kill Advertising

Digital B2B Marketing

The latest killers are the social media and content marketing stars. That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. Branding Content Media Rants advertising content marketing' Advertising is dead (again). Not so fast. Marketing is a spectrum.

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Stop Advertising and Give Them Content! [The Numbers Prove It]

Digital B2B Marketing

The results below are from a sponsorship program on a major blog-format media company. The sponsorship included advertising as well as custom integration of the sponsors content into the site, and allowed a comparison of the performance of various components. Filed under: Content , In Practice , Media , Social Media.

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LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. In 2011, traffic was down 5% for the same comparison. LinkedIn just launched as a publisher with 150 thought leaders, influencers and public figures as their first journalists and contributors.

Linkedin 100