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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Work across channels. Work across channels. Take a page from Tip #3 and make these customer incentives available across channels—both in-person and online.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

Collaborating with e-commerce experts to get their inspirational image to speak for Shopify POS Go. Shopify wishes to showcase its POS Go better than any other point of sale system. Result By making the smart move of collaborating with the physical store, this influencer marketing campaign reaches more than just social media channels.

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Trade Promotion Marketing: Tools for Success

Computer Market Research

Likewise, competing against companies with massive ad budgets can make it virtually impossible to get your products in front of the right consumers. Doing so will give your company the lift in sales you are looking for. Oftentimes, companies fail to dig deeper and understand the consumer reasoning behind market responses.

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7 Questions to Answer When Planning Your Personalization Strategy

Content Standard

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization.

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B2B Marketing 2022 Trends

The Lead Agency

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. As such, it’s not surprising that video content has become an increasingly popular marketing choice for companies worldwide. Video and Live Chat Growing in Prominence.

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How to Create a Successful Performance-Based MDF Program

Computer Market Research

A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. Performance-based MDF Program provides your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your direct sales cannot reach while validating their performance.

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THE HACKIES: 6 areas to make your martech stack work with people, processes and data

chiefmartech

During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. We like to say any channel, instead of multi-channel or omni-channel, since the customer dictates how and when to interact with your channels.