Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. Shorts quickly gained over 1.5

Youtube 131

Youtube Advertising Channels Video Marketing Paid Search Agency 131

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. The Biggest Challenge in B2B Social Media Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 2012: Watch time.

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The two different YouTube descriptions. Repeat video keywords.

Youtube 132

Youtube Tips Keywords Copywriting 132

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Contently

JUNE 13, 2018

So before you delete that tweet that only got one like from a super-fan, here are four social media misconceptions that could affect your engagement. It’s easy to see likes as the currency for social media value and popularity. But does your company need a Pinterest, YouTube, and Reddit page?

Social Media 158

Social Media Paid Search Agency Companies Media 158

BOP Design

APRIL 14, 2021

Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy. Make Time for Social Media.

Social Media 134

Social Media Paid Search Agency Media Companies 134

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. It was a great way for TikTok to stay in contact with big companies like these and get them to participate in future Re: Make campaigns. This also enabled them to share user-generated content from social media at the same time.

Social Media 114

Social Media Paid Search Agency Social Marketing Effectiveness 114

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. Consider these three real though anonymized B2B accounts: Small B2B company: total followers down 1% over two years. each month).

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Think about it.

Youtube 139

Youtube Tips Tools Social Media 139

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Anyword

NOVEMBER 29, 2021

YouTube is a serious tool for business, even beyond advertising. It is the world’s second most-visited website (after Google) and second most-used social media platform (after Facebook). The YouTube audience wants to see more than just Baby Shark, and business is paying attention. YouTube headline and description tips.

Copywriting 92

Copywriting Youtube Tips Allocation 92

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. In addition, YouTube also jumped by 20% to 56%, indicating that video content is becoming more important to B2B marketers and their customers. “In

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

Sprout Social

NOVEMBER 12, 2020

This is why adding subtitles to videos is such an important step when publishing your content on YouTube. Keep reading to understand why you should incorporate this into your YouTube strategy and how to add subtitles to a video. Why are YouTube subtitles important. How to add YouTube subtitles to your video.

Youtube 142

Youtube Video Marketing Budget Programs Keywords 142

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. 2. Sales Hacker.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Navigate the Channel

DECEMBER 7, 2023

To stay on top of your game, you need to spice up your social media marketing. You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 73

Youtube Features Social Media Ad Exchange 73

Marketing Insider Group

AUGUST 12, 2020

However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Complement your strategy with aligned social media posts to capture more qualified prospects.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Social media has completely changed how organisations interact with their customers, and B2B enterprises are no different. Embrace the social media wave and reap the rewards. Social media is the way to go.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 95

Youtube Paid Search Agency Video Marketing User-Generated Content 95

Bannerflow

JUNE 1, 2023

The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger. Chinese-owned companies are required to share their data with the Chinese government upon request. The future of social media and generative AI remains intriguing yet uncertain.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Oktopost

JANUARY 8, 2022

Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. That’s why we created this B2B social media photo size guide. Use the dimensions listed here and the following guidelines to ensure you are displaying your company in the best way possible.

Social Media 144

Social Media Media Ideal Customer Profiles Guidelines 144

Oktopost

DECEMBER 1, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Corporate trolling in social media is on the rise. While all marketers strive to do social media differently, is this really the direction brands should be heading? Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Social Media 114

Social Media Media Transparency Viral Marketing 114

Sprout Social

DECEMBER 8, 2022

Playlists are a powerful (but underrated) feature you can use to grow your YouTube channel. It’s a major part of your YouTube strategy. When made strategically, playlists can help you leverage the YouTube algorithm to your advantage, influence your viewers’ choices and keep them coming back. What is a YouTube playlist?

Youtube 95

Youtube Curation Click Rate Video Marketing 95

Hubspot

MAY 17, 2021

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Back then, using YouTube for business and marketing was a new concept. Users on YouTube like to be educated and not sold to.".

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Listen to the podcast: Watch the live recording: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more about social media from renowned marketing leaders? Catch all episodes here. Episode Summary.

Social Media 62

Social Media Paid Search Agency Media Companies 62

Content Marketing Institute

SEPTEMBER 14, 2023

The social media landscape has changed. YouTube added Shorts to compete with TikTok. Should your social media strategy respond? X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. Meta added Threads.

Social Media 118

Social Media Media Youtube Brand Identity 118

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month. .

Social Media 170

Social Media Media Viral Marketing Class 170

Oktopost

NOVEMBER 9, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Social selling is not social media marketing. So what exactly sets social selling apart from social media marketing? Hot Topics of this Episode Include: The key differences between social selling and social media marketing. Episode Summary.

Social Media 125

Social Media Social Marketing Media Transparency 125

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? What platforms offer social media stories?

Social Media 137

Social Media Media Curation Twitter 137