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Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

More specifically, I want to focus on the relationship between SEO and Slideshare. Lead Generation. Lead capture is happening far beyond your site and designated landing pages. SlideShare empowers users to utilize their presentations for off-page lead generation. Organizations can develop custom forms, attach them to and promote specific presentations, and voila: leads.

Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 –  Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”. About Marketo. Gainsight. Insight. ” Taulia.

Lead Nurturing: Unique tracks and impactful tests

B2B Lead Generation Blog

Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. This is the essence of lead nurturing. Without relevance, lead nurturing becomes just another marketing campaign. Think relevance.

Marketo’s “Secret Sauce” Marketing Approach

Fearless Competitor

B2B Lead Generation | Learning from the Best. Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. Marketo recently toured the country hosting Revenue Rock Star events. The President of Find New Customers attended the Marketo event in NYC. Jon Miller. How did they do it? Move toward their model.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. Do you want to drive more leads? leads. LEAD NURTURING Content marketing is considered the most ef- fective tactic in lead nurturing.

Thank you, Marketo and Jill

Fearless Competitor

Thanks so much, Marketo and Jill. A new business has to start somewhere. The B2B generation company Find New Customers started when. Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers. The incomparable Jill Konrath of Selling to Big Companies edited it for me. Quality leads matter.

“Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn

Modern B2B Marketing

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. These are revolutionary solutions that will truly put marketers in the driver’s seat to own the customer relationship. Develop Personal Relationships. We’re excited to pioneer this integration with GE, one of today’s most innovative companies.

HBR and Marketo Team Up: The Marketing Org for the Digital Age

Modern B2B Marketing

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. It is a challenge. Small, nimble teams? Scrums? What gives?

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Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Where marketing is going.

Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. In 2015, Vidyard surpassed the milestone of  more than 100 Marketo customers  using its platform to boost marketing and sales performance. About Marketo Revvie Awards.

Marketers Will Define Company Strategy

Modern B2B Marketing

Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. This week, I’d like to explore another finding from the survey—how marketers will play a larger role in company strategy. From Participating to Leading.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. customer relationships.

Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing

Influitive b2b

In this video interview with Chandar Pattabhiram , Group VP of Product and Corporate Marketing at Marketo, you’ll find out how the next generation of CMOs can leverage marketing technology to move away from mass marketing techniques and get back to building 1:1 relationships—in a way that is measurable and scalable. Chandar says this will create a genuine, emotive connection that is key to building successful long-term customer relationships. Chandar says the goal of building long-term relationships with customers is not a new concept. Become a valuable storyteller.

How to Optimize Google AdWords with Offline Conversion Tracking and Marketo

Modern B2B Marketing

Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Until now, however, the AdWords conversion tracking tools have only worked for basic online conversions, such as a lead submission (form fill-out) or e-commerce transaction.

Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers

Modern B2B Marketing

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. We started the program in order to understand and share these inspirational success stories, ultimately showing the power of Marketo in transforming businesses.

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The Definitive Guide to Marketing Metrics by Marketo

Fearless Competitor

Rock-solid marketing metrics on key measures that drive revenue results, such as (What percentage of marketing source leads closed? You’ll find answers in Marketo’s just released Definitive Guide to Marketing Metrics. Written by Jon Miller, Co-Founder and VP of Marketing at Marketo , this white paper shows why Jon has one of the sharpest minds in B2B marketing today.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. customer relationships.

The Marketo Revenue Rockstar event, NYC

Fearless Competitor

Yesterday, I had the opportunity to attend the Marketo Revenue Rockstar event in NYC. did a great presentation on how B2B marketers have evolved from basic lead generation, to demand generation to revenue marketing. Final speaker was Jon Miller, VP of Marketing and co-founder of Marketo, who delivered his “Secret Sauce&# presentation. As one of the fastest-growing companies in history, he shared some interesting facts on the huge role of marketing in Marketo. If you were as good as Marketo, Find New Customers would not exist.). Debbie Qaquish.

SnapApp of the Week: DemandGen's Relationship Counselor

SnapApp

DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. A key story in their space is misalignment between sales and marketing – expectations are high and communication is low. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. .

Marketo IPO Underscores Growing Value of Marketing In The Enterprise

Marketing Action

We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Marketo’s story is an early chapter in a much larger saga that is just beginning to be written. It has become a present-day necessity for all marketers, regardless of industry or company size. There is less than 5% penetration of marketing automation systems across all companies. We don’t believe the pundits who think the marketing automation industry is going to consolidate, with small companies being bought by legacy providers.

Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards. Learn more about it here.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. customer relationships.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. The 2008 recession permanently altered how companies think about measurement. What Hasn’t Changed. What Has Changed.

5 Reasons Your Company Should Be Blogging

Fearless Competitor

Find New Customers , the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local  “ Social Media Marketing that makes YOU More Successful.” ” I agree 100% with this and wish to share it with our readers, because I’ve been writing this blog for many years, which is on the Marketo Big List of B2B Blogs.

4 Reasons to Attend Marketo’s Road to Success Virtual Event

Modern B2B Marketing

At Marketo, we really do think that all marketers – at big and small companies – are working hard to keep up with the latest and greatest trends in marketing. That’s why tomorrow, on Thursday, May 15 th , Marketo is proud to host marketing’s premier virtual event:   Road to Success: How to Navigate the New Landscape. You never know where these new connections might lead!

Data Touches Everything at the Marketo User Summit #MKTGNATION14

ANNUITAS

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from  Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues. The third session I attended today was Turbo-Charge Your Lead Engine with Predictive Lead Scoring.

Mastering Brand Loyalty: What Subscription Service Companies Do Differently

Modern B2B Marketing

From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are  listening to consumers   and betting their entire business on getting to know you better as a person. Subscription box services are leading the pack in this regard. And it makes sense. Understand that to know when to speak, you have to first listen.

PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]

ViewPoint

We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. Lead scoring models are: Based on assumptions.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot.

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Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog

Modern B2B Marketing

by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests. The network that allows you to help your companies and organizations go from good to great.

The Definitive Guide To Lead Nurturing

Modern B2B Marketing

Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.

New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation. cross-sell and up-sell).

6 Quick Tips to Improve Lead Database Quality

Modern B2B Marketing

Author: Ed King Let’s face it—your lead database is dirty and full of holes. Marketers often hesitate to automate de-duplication (the process of removing duplicate leads ) and prefer to eyeball duplicates and merge records manually due to fear of eliminating the wrong records. Emails often fail to send because of typos, like john.doe@company,con. Normalize company names.

Why do some companies prosper – despite a terrible economy?

Fearless Competitor

how bad times are and how few companies are hiring. But the terrible economy is not hitting everyone equally. A few companies are growing fast and hiring quickly. In fact, those companies are hiring as fast as they can. Who are those companies and why are they doing so well, despite bad economic news? Here are a few of the really fast growers (and job creators): Marketo.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation.

Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation

Modern B2B Marketing

Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Choose the company you work for with care. Her basic take?

What is Revenue Performance Management? – whiteboard discussion by Jon Miller of Marketo

Fearless Competitor

In this video, Jon Miller, VP of Marketing and co-founder of Marketo discusses in a whiteboard presentation how companies can improve fiscal results using Revenue Performance Management. While Marketo discusses Revenue Performance Management, it is our belief that the term “ Revenue Performance Management &# was actually coined by Eloqua.). Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Quality leads matter.

How App Companies Can Increase Retention, Engagement and Customer Lifetime Value

Modern B2B Marketing

Parallel to this, a new ecosystem of mobile app companies has emerged and come into their own. In previous blog posts and presentations, I’ve discussed why marketers should embrace and extend technology , building continuous, relevant, and personalized relationships with their customers. Director of Marketing, the company has increased monthly engaged users by 21%. Kahuna.

6 Reasons Why Your Company’s Facebook Page is Unattractive

Modern B2B Marketing

According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. Here is a list of things your company might not be doing on Facebook and some ways to ensure that your visual imaging is up to par, so you can build relationships with Facebook’s billion-strong user base: 1. What are your pains?

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5 Mid-Funnel Lead Nurturing Mistakes

Modern B2B Marketing

Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. At the top of your sales funnel, you’re looking to simply educate and entertain your potential customers, laying the foundation for your customer-company relationship. Try it.

Content Curation for Lead Nurturing

Modern B2B Marketing

Author: Jon Miller (@jonmiller) By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads. Lead Nurturing The Content Challenge. An Example.

The Awesome Power of Lead Nurturing

Fearless Competitor

Lead nurturing moves the needle in B2B marketing.” “On average, organizations that nurture their leads experience a 45% lift in lead generation ROI over those organizations that do not.” Here are some of the appearances of sales lead generation expert Jeff Ogden of Find New Customers. The Importance of Lead Nurturing – SalesBuzz Radio (The Brooks Group) (see comments on the show below.). Keys to Successful Lead Nurturing – Webinar with Data.com. Keys to Successful Lead Nurturing. ” – Brian Carroll.

5 Lead Generation Lessons You Learned in Kindergarten

Modern B2B Marketing

Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape. Take a look at these five lessons below that you should apply to your lead generation efforts : . 1.