Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Now, I'm not writing this to promote Marketo, but I think our results are proof that we’re doing something right with our own demand generation and lead management processes. Here’s an outline of the topics I covered: Marketo's demand generation funnel. Our 21 day lead follow-up process. MORE >>

how bad times are and how few companies are hiring. few companies are growing fast and hiring quickly. In fact, those companies are hiring as fast as they can. Who are those companies and why are they doing so well, despite bad economic news? Here are a few of the really fast growers (and job creators): Marketo. Other than the fact that all five are business to business technology companies, what do they have in common? Marketo spends 80 cents for every dollar spent in sales. How do the marketing and sales budgets compare in YOUR company? ). MORE >>

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. You can also fill out the survey yourself to get an instant, free customized report that shows you how your company compares to the industry benchmarks and top performers, including personalized recommendations for improving performance. Drip marketing / lead nurturing : Lead nurturing is the practice of keeping in touch with prospective qualified customers regardless of their timing to buy. More findings. MORE >>

Rock-solid marketing metrics on key measures that drive revenue results, such as (What percentage of marketing source leads closed? You’ll find answers in Marketo’s just released Definitive Guide to Marketing Metrics. Written by Jon Miller, Co-Founder and VP of Marketing at Marketo , this white paper shows why Jon has one of the sharpest minds in B2B marketing today. Definitive Guide to Marketing Metricsco-founder and VP of Marketing at Marketo, he shows us again why he is one of the most respected minds in B2B marketing today. We congratulate him. MORE >>

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. With inbound marketing, companies must now build their own audience and attract their own attention. Social marketing allows you to build a relationship with qualified prospects in an informal, personable, and low-pressure way. Think like a media company. Content! Great stuff! MORE >>