Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

DECEMBER 4, 2019

Amidst all the what-ifs & substitutes being looked for cold calling, the ground reality is that cold calling has thrived & still remains a major revenue initiator & prospecting tool for Fortune 500 companies, as well as the start-ups. Learn more on: How Working towards Sales Readiness is Beneficial for B2B Companies.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

SEPTEMBER 19, 2019

However, how to set the Social Media KPIs, remains the question that bothers the marketers. 94% of the B2B marketers on social media use LinkedIn to publish content & 91% of executives rate LinkedIn as their first choice for professionally relevant content. Source: Sophisticated Marketer’s Guide to LinkedIn). LinkedIn KPIs.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

MARCH 25, 2020

Virtual event marketing is an excellent way to engage with the prospects and provide them with hyper-tailored solutions to their problems with the help of product demos and other ideas reflecting on the value proposition of the products or services. The data points of relevance can vary according to the marketing objectives of B2B companies.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

OCTOBER 14, 2019

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. Targeted campaigns are run to convert VIP prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Televerde

NOVEMBER 3, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

AUGUST 30, 2019

He quotes: “ With many companies already using contests and competitions to engage their employees, gamification technology can help formalize a performance-driven culture.”. Even if the Gen Zers buy products online, they prefer buying from companies they know, like & trust so that it adds to their outreached virtual identity.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 6, 2019

Also, while defining their Twitter KPIs, the marketers should keep in mind that their KPIs align their business objectives as follows: For an e-commerce company conversion, KPIs are of vital importance For a company trying to drive brand awareness as a brick & mortar retailer, Retweets might be vital KPIs.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Understanding & refining their audiences as per their interests, companies, work profiles, etc.,

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 4, 2019

Moreover, 73% of marketers believe that their efforts through social media marketing have been somehow or majorly effective for their businesses (Source: Buffer, 2019). Over 88% of companies are now marketing on social media & over half of social media, users interact with brands more than once a month (Source: seoexpertbrad.com).

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

NOVEMBER 22, 2019

How many blog posts should a B2B company publish per week? Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies. Nurture examined that 81% of the businesses reported blogs being imperative to B2B lead generation.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

SEPTEMBER 25, 2019

Companies leveraging content syndication leverage their content to someone else to use & promote while they retain the full copyrights for the driving quality traffic, capable of accelerating the conversions on the website. Most content syndication publishers have a range between $20 – $80 Cost Per Lead (CPL).

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

SEPTEMBER 13, 2019

The marketing technologies associated with programmatic ads are subject to constant change and LinkedIn itself offers the prime ad real estate leveraging programmatic. As compared to the B2C companies, the B2B brands have been relatively slower & speculative with the adoption of programmatic advertising.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Valasys

OCTOBER 3, 2019

Along with the in-built analytics sections for the popular social media platforms, companies also do extensive research to define and measure the Social Media KPIs as parts of their marketing strategies. “How to set Social Media KPIs” remains a vital question at the back of the head of every marketer.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 28, 2019

Also, 87% of the C-suite executives believe in the power of live events & plan to increase their marketing budget spent on organizing such events. Live events help in boosting the overall marketing endeavors of a company & lead to optimized sales revenue.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

APRIL 3, 2020

com , in the year 2018, 48% of companies conduct 50-74% of all corporate purchases online and 23% of companies do 75% or more of their purchases online. To be successful in B2B eCommerce means the culture of the companies, their daily operational cores, and business architecture, all will undergo transcendence.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

NOVEMBER 20, 2019

If you are a B2B company operating with a specific set of products or services, you can always keep on upgrading your pieces of content based on the launch of new product lines or the up-gradation of the existing ones. The How-to-Guides: How-To-Guides are meant for a cluster-specific audience & invite engagement.

B2B 45

B2B Branding Brand Identity ROMI 45

Valasys

NOVEMBER 20, 2019

If you are a B2B company operating with a specific set of products or services, you can always keep on upgrading your pieces of content based on the launch of new product lines or the up-gradation of the existing ones. The How-to-Guides: How-To-Guides are meant for a cluster-specific audience & invite engagement.

B2B 40

B2B Branding Brand Identity ROMI 40

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. See White Hat SEO.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

Employees make exceptional advocates for their brands & can: Recommend companies products to their friends & family members. Personalized content not only assists in client retention but can also improve the Return on Investment (ROI) by approximately 5% to 95% (Source: Bain & Company).

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49