The Point

OCTOBER 26, 2010

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. which leads merit sales investment and which don’t.) The Changing Role of Email. The email blast is dead. The reason?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Customer Experience Matrix

JANUARY 8, 2009

I had an interesting email conversation last month with a Raab Guide buyer about the nuances of company-level data management in demand generation systems. He started from the perfectly reasonable premise that the demand generation system should give an overview of activity for all leads associated with a given company.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

Hubspot

APRIL 28, 2023

Sales lead tracking can answer the million-dollar question: "How do I know if my team is maximizing their opportunity to close every lead?" Or, "how do I ensure my team reaches out to all their assigned leads?” This also leads to cleaner reporting for managers to glance at.

Sales Qualified Leads 72

Sales Qualified Leads Sales Leads Hubspot Lead Scoring 72

Adobe Experience Cloud Blog

FEBRUARY 26, 2009

If you’re grappling with how to make the right choice, or just looking to make a business case for marketing automation at your company, here’s a new resource from the smart analysts at IDC’s CMO Advisory Practice : a new workbook titled “ Optimizing Marketing and Sales Lead Management with Marketing Automation.”.

Marketing Management 48

Marketing Management Marketing Automation Services Lead Management Marketing Automation 48

Adobe Experience Cloud Blog

MARCH 3, 2009

I think one mistake many marketers make is to think of their lead management requirements too narrowly — and to be honest, quite a few demand generation vendors make this mistake as well. Lead scoring to know when to pass leads to the sales team – and when to keep them in marketing for further nurturing.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Marketing Management 48

Adobe Experience Cloud Blog

MARCH 2, 2018

Lead source is defined as the method by which a prospect found your product or service, and is an essential part of effective lead management. Lead source ensures that your leads remain measurable across the buyer’s journey. Separate Lead Source and Campaign Naming.

Marketing Automation Services 133

Marketing Automation Services Practices Lead Scoring Lead Ranking 133

ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. Increased opportunity/lead cost efficiency. Inside sales reps have a lower price tag than field sellers and can cover more ground in a day. Inside sales provides: ?

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Avitage

AUGUST 7, 2013

Too many companies struggle to realize their demand management improvement expectations from investments in marketing automation. Marketing automation initiatives are often considered the next step beyond email marketing. As a result, campaign oriented thinking carries forward and limits the approach and results.

Demand 120

Demand Work Management Microsite Landing Pages 120

Lead Liaison

APRIL 13, 2023

This reminds me of an event our company, Lead liaison, ran in Houston, TX about a month ago with a Fortune 500 industrial supplier. Lead liaison recently unveiled their NFC scavenger hunt platform in early Q2 2023. The NFC system uses marketing signage with smart NFC tags that are programmed with their respective Waypoints.

Lead Liaison 62

Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

LeanData

SEPTEMBER 8, 2021

But when your organization’s routing processes are erred, you become vulnerable to significant downstream issues, including: Routing leads who’ve already engaged with a Sales rep to a different rep at your company. Assigning leads to a Sales rep before updating it with contextual account information. Company/Account.

Buyer's Journey 52

Buyer's Journey Marketing Analytics Tools Lead Scoring Lead Ranking 52

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

SmartBug Media

MAY 12, 2022

Lead management. Ensure these customers are properly marked or tagged in your customer relationship management (CRM) platform so if these are not managed one-on-one, marketing and support teams can easily run segmentation to identify these opportunities on an ongoing basis. Meta description. Email marketing.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

The Mx Group

NOVEMBER 17, 2017

Demand Gen and Lead Management. We are new to ABM; what types of companies are using ABM successfully? It’s less about the type of company you are and more about whether ABM makes sense for your business — and is something that you can actually do. How can Sales identify and tag appropriately in a CRM? 11/17/2017.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

NuSpark Consulting

NOVEMBER 7, 2010

I’ve been advocating marketing automation systems for quite awhile, because as a lead management company, we feel responsible for just not getting your company found on the Internet, but getting those prospects to become sales. Tags: Lead Nurturing Marketing Automation Marketing Strategy.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Nurturing 100

Sprout Social

JUNE 28, 2023

With automation tools, companies can target a larger range of customers and prospects across a range of channels. Increased scope and scale of campaigns: Companies can run campaigns on multiple social media channels at once without requiring additional manpower. Why use marketing automation?

Marketing Automation Services 103

Marketing Automation Services Marketing Automation Enterprise Management Automation 103

markempa

APRIL 13, 2015

Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results. Preschedule appointments for the sales team — Help eliminate “telephone tag”.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Tags: Web Marketing.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Customer Experience Matrix

APRIL 1, 2009

Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop. But the technology is nothing special: a page tag sends the visitor’s IP address to DemandBase, which looks up its owner in standard Internet registries.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

AUGUST 12, 2010

add a tracking tag) to the Web site itself. But if I come back later by typing www.genius.com into my browser or searching for Genius on Google, the proxy server isn’t involved and Genius won’t know about me unless a traditional tag has been added to the Web pages. This is what makes the tracking truly “instant”.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

The Point

JANUARY 27, 2010

Spear (“Marketing with a Point”) is a full-service agency that specializes in demand generation and lead management, but also offers a full suite of marketing and advertising services including general advertising, branding, and Web design. If you’re not already a subscriber, join in the conversation. Regards, Howard.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Work Management 100

Adobe Experience Cloud Blog

JUNE 15, 2009

What do you think are the biggest opportunities for companies striving to optimize sales lead generation ? For starters, and I know we've said this a thousand times before but it's still true, gaining agreement between sales AND marketing on what constitutes a quality and qualified lead. How do you judge? Is it useful?

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. Find an event lead management strategy that works best for your business.

Trade Show 48

Trade Show Work Management Marketing Management Lead Scoring 48

Hubspot

JULY 16, 2019

Many founders make the same mistake in the early days of their companies -- instead of building an integrated tech stack, they use a bunch of disconnected tools because these tools are cheap, or maybe even free. I started my first company in my early 20s. No hefty price tag, no pain to endure. What a mess. And there's more ….

Startups 74

Startups Hubspot CRM Paid Search Agency 74

The Point

AUGUST 14, 2009

Companies are showing strong [.]. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation demand gen report manticore. You can download a complete copy of the report, sponsored by Manticore, here.) Some of the survey’s conclusions are fairly predictable.

Manticore 100

Manticore Marketing Automation Automation Marketing Management 100

Customer Experience Matrix

JANUARY 20, 2009

Back in December, the Sales Lead Management Association and LEADTRACK published a survey on lead management practices that I haven’t previously had time to write about. The survey found that 23% of companies measure ROI for all lead generation tactics, 30% measure it for some tactics, and 47% don’t measure it at all.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

LeadSloth

OCTOBER 18, 2010

The companies that are successful with Marketing Automation take a different approach. An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. Process First. That was hard. Getting Started.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The Point

MAY 13, 2009

This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Suddenly, companies have the tools at [.].

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Database Marketing Newsletter 100

Optinmonster

MAY 4, 2023

Some of these CRM solutions do have WordPress plugins, but are hosted and run on the company’s servers. How to Choose a WordPress CRM Plugin There are tons of lead management plugins on the market. Another thing you can do is tag email subscribers when they comment on your blog.

CRM 73

CRM Top of Funnel Marketing Automation Services Enterprise Management 73

Customer Experience Matrix

OCTOBER 19, 2010

It’s harder every day for a new company to enter the business-to-business marketing automation industry. Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MAY 19, 2010

It's another step in the company's systematic expansion. At the time, they had just extended their product beyond basic IP-address-based Web visitor identification to provide company details and contact names. The company says it can associate three times as many visitors with U.S. business addresses as a conventional IP lookup.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

The Point

MAY 6, 2010

For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk. Not everyone is able to measure the precise ratios at which sales leads currently convert to sales. How easy is it for reps to glean the names of decision-makers at companies responding to your marketing campaigns?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Customer Experience Matrix

APRIL 8, 2009

If you’re not familiar with The Pedowitz Group, President and CEO Jeff Pedowitz ran the professional services group at Eloqua for several years before starting the company. Tags: software usability measurement demand generation marketing automation marketo lead management raab guide eloqua silverpop demand generation.

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 28, 2010

The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. These include a few very large firms but mostly mid-size businesses and divisions of larger companies. Nor will it expand into marketing resource management features for planning and budgeting.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

APRIL 21, 2009

One might also think that most companies would already have these processes in place, even if they’re not formally defined. Tags: system implementation demand generation marketing automation lead management. You actually need a pretty good idea of the answers to select the right system. Click here to take survey.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Conductor

AUGUST 24, 2022

Provide recommendations for keywords that should be used throughout the piece, including the title tag, on-page title, meta description, headers, body content, social copy, and alt text. So there isn’t too much business jargon or too many company-centric terms that audiences may not be familiar with. Brief support. Traffic projections.

Work Management 59

Work Management Marketing Management SEO CMS Development 59