Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. The vendors also charged additional per-user fees for these modules. Social media.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Digital B2B Marketing

JUNE 26, 2012

A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers. Demand Generation At many companies, demand generation has become synonymous with lead generation. Are you referring to awareness of your brand or company name?

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

chiefmartech

JANUARY 24, 2016

I actually enjoy working on it — like a gigantic jigsaw puzzle, but one where you have to go hunting for the pieces out on the Internet. However, rethinking groupings and categories — and re-evaluating vendors through this new lens — has proven to be a fairly intense exercise, requiring more time to get it right. Stay tuned!

Jigsaw 40

Jigsaw Peer-to-peer Sample Buzz 40

Customer Experience Matrix

JULY 27, 2009

In Genius’s case, this means that visitors can be associated with a company via their IP address, offered an online chat and scored on their activities and form responses, while salespeople can be alerted to important events, find related data or leads in JigSaw or LinkedIn , replay the Web site visit and access the full activity history.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Leadspace

JANUARY 4, 2017

I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

JANUARY 7, 2010

On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. I do expect vendors to converge on more standard social media features. me-too products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. a list of “interesting moments” for each prospect, showing activities that the company has deemed significant. ability to track anonymous Web visits within the sales person’s territory, using IP lookup to identify the visiting company and location.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. address change (changing companies or company/individual’s relocation).

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Customer Experience Matrix

MAY 27, 2009

This gives prospects a generally positive feeling towards the company even if no personal relationships are created. At a minimum, it keeps the company in the consideration set during the early stages of the buying cycle. These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

The Point

DECEMBER 16, 2011

Most list rentals make available a wide range of select criteria, enabling you to target prospects by job title, company size, etc. If yours is a relatively finite audience – say, one confined to a specific vertical market, or job title, or company size, or all of the above, then purchased lists may be the way to go.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Engage in a conversation.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Engage in a conversation.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

AUGUST 19, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

His content was more than a marketing best practice session, it was a challenge to go back and improve on what you are doing, making your work more successful for you and your company. The vendors I chatted with at the event were talking more about thought leadership than their products.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

JULY 15, 2011

Wednesday: Set the Social Road Map for Your Company. Jigsaw is just as much a marketer’s tool as it is a sales tool, but marketers often don’t know how to leverage it to make their jobs easier. Friday: Who’s Who in Social Media: 10 Vendors in 60 Minutes. Wednesday, August 31, 12:15 p.m. – 1:30 p.m.

Jigsaw 48

Jigsaw Planning Marketing Automation Services Paid Search Agency 48

Adobe Experience Cloud Blog

MAY 11, 2012

Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers? Last year we saw our customers increase their company revenues by an average of 36% using simple keys like those listed here. What is the value of these components and why are you urging clients to use them?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

At my previous company my success was measured by number of leads. However, if you are a company with any marketing budget, you should really consider putting some of those dollars here. . Our forms only ask first name, last name, email, company and title. I also use lots of great vendors that I did not mention here.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

WebMarketCentral

DECEMBER 8, 2008

lead automation management vendors. These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. Was that you?

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Leadspace

SEPTEMBER 6, 2019

This reflects a trend where as a category matures less successful players exit — in this case companies either with limited functionality like targeting SMBs, or a narrow focus on a specific feature such as automated predictive modeling — while more complete platform strategies dominate. Salesforce has also played a part in this maturation.

Marketing Automation Services 48

Marketing Automation Services Jigsaw Marketing AI B2B Marketing 48

Customer Experience Matrix

DECEMBER 29, 2009

I didn't write about them because the vendor was planning some major improvements and it made more sense to publish a review after these in place. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. We reconnected in December and the product is now ready for its close up.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

AUGUST 18, 2010

The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy. Of course, if you’re a vendor offering a cool new technology, the stakes are higher. Such is my take on LeadForce1.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Customer Experience Matrix

AUGUST 4, 2008

This is no reflection on the product, which seems to be well designed, is very reasonably priced, and has a particularly interesting integration with the Jigsaw online business directory to enhance lead information. Of course, every vendor tries to make their system as easy as possible, but complicated functions inevitably take more effort.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. Now I’m onto my next company, and yeah, I mean, I think, where do things go?

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40