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ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies.

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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. Here are two more vendors with related offerings: NitroMojo focuses primarily on lead distribution and tracking. is there someone else at their company to talk to?

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

It’s harder every day for a new company to enter the business-to-business marketing automation industry. Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed.

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. Companies must still find effective ways to monitor and respond to social media events. I don't know how difficult it would be for other vendors.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

But I expect the sales automation vendors to take the business for themselves. a list of “interesting moments” for each prospect, showing activities that the company has deemed significant. ability to track anonymous Web visits within the sales person’s territory, using IP lookup to identify the visiting company and location.

Marketo 120
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New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

This gives prospects a generally positive feeling towards the company even if no personal relationships are created. At a minimum, it keeps the company in the consideration set during the early stages of the buying cycle. These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)