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WriteSpark
FEBRUARY 1, 2011
A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?
WriteSpark
FEBRUARY 1, 2011
A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?
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WriteSpark
MARCH 28, 2018
One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. And in doing so, you may place your company in an awkward position if the customer is unwilling, is contacted too early, or doesn't have the hoped-for positive experience with your product. They'd make a great success story!"
WriteSpark
MARCH 28, 2018
One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. And in doing so, you may place your company in an awkward position if the customer is unwilling, is contacted too early, or doesn't have the hoped-for positive experience with your product. They'd make a great success story!"
WriteSpark
JUNE 11, 2013
Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they'll look for a company name they recognize, even if that case study isn't necessarily relevant to their interests or situation.
WriteSpark
JUNE 11, 2013
Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation.
WriteSpark
JULY 10, 2012
One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. And in doing so, you may place your company in an awkward position if the customer is unwilling, is contacted too early, or doesn't have the hoped-for positive experience with your product. They'd make a great success story!"
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