B2B Memes

OCTOBER 6, 2011

Both Lohr’s article and a more recent series by Farhad Manjoo in Slate , “ Will Robots Steal Your Job ,” examine the efforts of IT startups to develop software that performs skilled, creative work such as writing. The fact that trade publisher Hanley Wood is one of the companies working with Narrative Science is, to me at least, encouraging.

Startups 100

Startups Press Software Intent 100

B2B Memes

JANUARY 27, 2011

Yes, there are unique and exciting developments to cover in any B2B industry, but most B2B media are built on a platform of commodity content. This is not a new development. That isn’t to say the company is not aiming for quality, or not at least claiming to. The element it lacks so far is quality.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

MARCH 8, 2010

More than a third of them had no company training at all in the past year, and two-thirds found what training was offered to be inadequate. Follow the model described by another respondent: “Instead of developing stories for print and online and then republishing them online, we now do the opposite–develop for online, and.

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. And my experience has been that the overwhelming majority of these companies don’t have a culture that is open to journalism. Paul Conley. They panic when someone complains.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

DECEMBER 1, 2010

Earlier this week, for instance, Bob Scheier wrote about a company that has automated content production: “StatSheet of Durham, N.C. has developed software that writes (or, rather, assembles) stories based on statistics from college football and basketball, NASCAR and other sports.

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

JUNE 28, 2010

to position the company as a trusted information source for the future, to earn the respect of the audience through truthful content.”. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

OCTOBER 19, 2011

If you work with web developers and programmers, you’ll have a better idea of what to ask for, and better chances of getting it. Companies, governments, organizations and individuals are constantly putting more data online: Text, videos, audio files, animations, statistics, news reports, chatter on social networks.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100