Anything Goes Marketing

JULY 23, 2006

What about flash demos that you may have created? Most people believe that a flash demo is great if you get someone to your site but you really need something like a whitepaper or a webinar to get them interested. The result was a number of meetings from companies that ignored them in the past. Have a great product?

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

OCTOBER 21, 2007

If the score was high enough based on the defined criteria, the account rep would get a notification to follow up right away or the customer could be placed in a program that would deliver a highly targeted email asking the contact if they would like a live demo. The B2C world does this all the time.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. This is what I have been recently advocating to my clients.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

MARCH 24, 2007

It amazes me at times when I go to websites and when I want to demo or test drive a product I'm either given a message such as "Fill out a form and someone will contact you", sent to a fact-sheet with boring statistics or a powerpoint presentation opens that shows me nice pictures of happy people. Call it web 2.0 Call it web 2.0

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. This item didn't even crack the top 5 for vendors! What does this mean?

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

JULY 4, 2010

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…).

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

JANUARY 23, 2007

Bloggers have accepted this and even embraced companies that have started blogging. One of the main advantages as we saw with my father's example above is that YouTube can assist your company as a means to increase your prevalence in search results for your company. Post it on YouTube!

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100