B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

OCTOBER 28, 2011

The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so. The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

APRIL 12, 2011

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. In an online event this morning, webcast service provider On24 showed off a new webcasting platform that provides the kind of multimedia and social-media integration that the technology needs to thrive.

Webcast 100

Webcast Social Media Impressions Pricing 100

B2B Memes

OCTOBER 19, 2010

Does being involved in the business side of a media enterprise mean being involved in sales? This was the point of a comment in an ongoing discussion of Greenslade’s article on in a LinkedIn group sponsored by The Media Briefing (you’ll need to join the group to see the discussion). In a traditional media business, that was a problem.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. For that reason, I’m including a profile of him my forthcoming ebook, the New-Media Survival Guide: For Journalists and Other Print-Era Refugees.

Content 100

Content PR Social Media Ethics 100

B2B Memes

APRIL 20, 2010

Though content marketing may try to mimic the balance of journalism, it’s an appearance, she says, not a reality: “The real (ethical, if you will) problem with content-solution, custom publishing writing is that it is deeply dishonest to the reader. Reflecting on Pigott’s blog post, he thinks some companies will make the effor t.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

OCTOBER 4, 2010

In a blog post today, Ian Burrell, the media editor for The Independent offered fresh evidence that, at least in the UK, the growth of brand journalism (i.e., The big publishers of the future may no longer be the news organisations of old but companies that want to sell you stuff: shoes, gadgets, holidays.

Trends 100

Trends Advertorials Brand Identity Branding 100