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What is B2B Buyer Intent Data? [Types, Benefits and More]

Inbox Insight

Firmographic data Firmographic data relates to the information about a prospective company. It includes details like the company size, location, industry, and revenue, which can be sourced from business directories, website forms, and B2B data providers. Here are the advantages of harnessing buyer intent data: 1.

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AI Website Building | Using AI to Streamline Website Building Process

Adobe Experience Cloud Blog

He said that: “cloud-based artificial intelligence will reinvent web design by eliminating the mundane, time-consuming parts of web development and creating elegant websites in a fraction of the time for a fraction of the cost.” . In this article, we will look at how AI is used in website creation in general.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Even SaaS companies and e-commerce retailers benefit from providing trackable phone numbers on their landing pages to engage prospective customers before a sale. Showing the same offers and calls to action in your landing pages, email/text campaigns, and website personalization efforts to reinforce your messaging.

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Marketing Mathematics: Why You Need to Invest in Website Engagement

Adobe Experience Cloud Blog

The fact that 83% of decision makers stated their company websites are the most popular channel for online research, coupled with the fact that more then 70% of today’s sales processes are done before ever contacting a sales rep explains why there are tens of thousands of monthly visitors to company websites.

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Personalizing for Alternative Audiences

Bound360

That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

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Personalizing for Alternative Audiences

Bound360

That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

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10 Split Testing Tools to Grow Your Optimization Program

Convert

Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. We break them down into multiple criteria so you can make the best decision for your company. Now, I’ve added Ben first because I 100% agree with him.