Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100

Biznology

JULY 5, 2013

Photo credit: Wikipedia. In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be pushed forward. And, does solving one set of problems inadvertently create others?

Social Networks 80

Social Networks Wikipedia Lock-In Network Marketing 80

Biznology

MARCH 5, 2012

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. Search and Geocities communities. The answer may not seem obvious now, but it will be in a few years.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

OCTOBER 23, 2012

So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Not only that, but fully harvested, they can physically allow you to be smarter than you are on your own.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. Google Plus is a Forum and Not a Social Network. Google Plus is a meritocracy, as are all online communities.

Google 80

Google Social Networks Network Marketing Communities 80

Writing on the Web

MAY 4, 2011

It’s a great way to learn about the sociology of how people are using computers to connect with a global community. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Unbelievable, non ? It combines education with entertainment.

Social Media 100

Social Media Media Wikipedia Digg 100

Marketing Insider Group

JANUARY 17, 2013

And we are moving to a need to activate the entire social business landscape. That means marketing needs to work with the business to help it become more social, to engage with the online community and to help our employees grow their personal brands. Sign up for Klout and connect all your social accounts.

Wikipedia 100

Wikipedia Social Networks Social Media Network Marketing 100

Biznology

JANUARY 17, 2012

Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage. The Internet has become more like an Oscar after-party than it is like the airport Ramada.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. Years ago, I would have advised them to ignore FB and focus on more targeted social networks. Personal branding is no longer just for celebrities or the self-employed; with the rise of social media, it is for everyone.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Tony Zambito

APRIL 14, 2011

Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Without a doubt, yet to be discovered new digital and social technologies will introduce new buyer behaviors and social buying dynamics.

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Webbiquity

MARCH 30, 2012

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). This will give you a rough benchmark for your own social media activity (if you already have an active program) and will help you identify any positive outliers—competitors who are far more successful than average in social media—to take a closer look at.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.

Social Media 100

Social Media Social Marketing Work Management Media 100

Biznology

DECEMBER 28, 2012

Photo credit: Wikipedia. It is not a social network. It is less superfluous than other networks like it. Learn it, use it but don’t worry about quantity in the community. This will be the only 2013 prediction or whatever you want to call it kind of post. It is not a Facebook competitor.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Biznology

DECEMBER 31, 2013

Photo credit: Wikipedia. Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. What are you about outside of social media marketing and digital PR?

Social Media 80

Social Media Media Work Management Marketing Management 80

Contently

JUNE 13, 2016

As the community grew, the focus broadened from just rap lyrics to all music, some poetry, and even historical documents. But perhaps a bigger part of the problem is that Genius wasn’t a typical social network. Compared to the major social platforms, Genius is unique. Look at Goldman Sachs, for instance.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

WebMarketCentral

JANUARY 7, 2008

social tagging sites. Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. tags: Social media sites, Alexa rankings, Web 2.0

Social Networks 20

Social Networks Web 2.0 PageRank Digg 20

Hubspot

APRIL 6, 2018

That's important, because it was that type of ad that allegedly played a role in the aforementioned efforts to share divisive content on Facebook (and other social networks) that could have ultimately influenced the 2016 U.S. presidential elections. For reference, these "fake" accounts already violate Facebook's policies. "It

Advertising Agencies 76

Advertising Agencies Facebook Advertisements Advertising 76

Buzz Marketing for Technology

NOVEMBER 10, 2008

Do a Social Audit Must be done continuously – have people monitoring daily on various type of social networks as well as the blogosphere What are the conversation being held about the brand and where As well as Denimday – what is being said. That's when the messaging really started to spread like widefire.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. We have over 300,000 connections on our networks and that inspires a lot of great ideas.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Are there social networks where you get paid for referring others?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Are there social networks where you get paid for referring others?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Tony Zambito

JUNE 1, 2011

Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.    Social Buyer Persona Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. My Weblog Gurteen Knowledge Community. Knowledge Community. Altavista Amazon.co.uk

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Biznology

APRIL 23, 2012

Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. I recently interviewed a fantastic candidate fresh out of college who’d built a complete search and social marketing campaign for her sorority’s community service program.

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

Buzz Marketing for Technology

JULY 24, 2008

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. “Washington, Wikipedia, and Web 3.0: – Keynote Address. Tim Berners-Lee , Senior Research Scientist.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Buzz Marketing for Technology

JUNE 27, 2008

HP Communities. Search: HP Communities. Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. Communities of Practice. The Hidden Power of Social Networks. Cultivating Communities of Practice. Communities (41 posts).

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Buzz Marketing for Technology

JUNE 27, 2008

online communities. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), community is uniquely prepared to solve. But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. put aside the hype and talk about what problems the Enteprise 2.0

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. In the name of brand love. To prepare for the campaign, EO’s Central U.S.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Biznology

JULY 21, 2011

Image via Wikipedia. Too many people focus on the banality of tweeting what they had for lunch rather than focusing on Twitter as a real marketing tool, just like any other form of communication. Everyone is talking about Twitter, but can you do any real business with it?

Twitter 80

Twitter Wikipedia Webinar Metrics Tactics 80

Smashmouth Marketing

MAY 1, 2009

I think social networking is a misnomer, it's Networking 2.0. Wikipedia is the poster-child of a new movement where we all want to contribute to a world where all information is available to all people. Universities will lose students if they fail to create their own community that reaches beyond their four walls 3.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

I think social networking is a misnomer, it's Networking 2.0. Wikipedia is the poster-child of a new movement where we all want to contribute to a world where all information is available to all people. Universities will lose students if they fail to create their own community that reaches beyond their four walls 3.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

B2B Marketing Savvy

JULY 23, 2009

two canyons over , but Twitter’s role (or a yet-to-be invented Twitter look-alike) has the potential to unite community as television media one did but can no longer hope to accomplish. Trusted community” wasn’t discovered by Gen X or Y, the concept has simply morf’d decade-to-decade as media evolved.

Twitter 40

Twitter Television marketing PR Social Networks 40

Industrial Marketing Today

APRIL 26, 2010

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Buzz Marketing for Technology

JULY 15, 2008

IL GURU di GURU e wikipedia. How do you interact with content ideas and experiences to build new knowledge, be it in a school classroom, a museum space, a community space or an online space? leggermente più complesso riuscire a tirare fuori dai Social network e dalla blogosfera le risposte che vorrei. Decisamente.

Google 100

Google Web 2.0 Wikipedia Social Media 100

Paul Gillin

SEPTEMBER 8, 2010

The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. In a business context, however, tribes have barely been a factor.

Rules 50

Rules Organization Work Management Peer-to-peer 50