Writing on the Web

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4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Besides, that is what “social media” is all about. It’s about the conversation, it’s about being social. Do you know about LinkedIn blogs? Indeed, you should opt for a newspaper-like kind of formatting.

The Sociology of Social Media: TED TV Talks

Writing on the Web

Now you can learn all about social media and the sociology of the Internet through video lectures. It’s a great way to learn about the sociology of how people are using computers to connect with a global community. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Unbelievable, non ?

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Pinterest: 3 Reasons To Take Note

Writing on the Web

Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. What is this latest social craze? Pinterest Is a Community. Visual bookmarking is handy, but what makes it so powerful is the social aspect: not only are you pinning products and sites for yourself, but also for your entire network of followers to see—even as they’re pinning likes for you to see. So what’s all the fuss about? Why does it matter? 1. Time Inc.’s

Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!

Writing on the Web

If your goal is to get your blog post shared with many readers, make it easy for your readers to get it out into Social Media by adding share buttons to your blog. Don’t forget to share your content on social media yourself! About Blogs Attracting Clients Content Marketing blog marketing blog traffic blog writing content marketing with blogs social media marketing

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. digital editorial team consists of almost 20 community managers and designers producing content. All rights reserved.

Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

Find the communities where your potential readers get together. Use social media. Getting established bloggers to write a guest post for your blog can boost your standing in a social community – and being a guest poster can showcase your writing talents to a new audience. Just look at Perez Hilton. This is a task that you can complete in less than a minute.

High Quality Content Sites Is What Google Wants

Writing on the Web

Build a strong following on social networks and work hard to increase email sign-ups and newsletter subscribers. Well-written, compelling content tends to attract links, garner social mentions and spread through online communities. Time-Saving Tips for Social Media Marketing. There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. You and your pages shouldn’t be concerned, except if you’re trying to game the system. Be aggressive about building your user base.

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Top 10 “Ego” Blogs: Get Inspired, Write Better

Writing on the Web

Chris Brogan,  Community and Social Media. I’ve been using  Alltop.com  to find blogs in niches. And I really enjoy their aggregated lists* of top blog personalities, or as they call them, Ego Blogs. have no idea what their requirement is to get listed as an Ego Blog, but looking at the individuals who are included, I’d say these are all big names in the Blogosphere and they have big readership followings. Heck, some may even have big heads, but for sure, they all write with larger than life personalities. But they are all strong personalities.

Content Marketing to the Female Brain

Writing on the Web

To social opportunities? To social media participation? Community. You’re probably already familiar with the right and left brains… but what about the female brain? How does it differ from a male brain, and what does this mean for content marketers? The right hemisphere is the center of abstract conceptual thoughts such as art, music, creativity and inspiration.

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Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. And as a community has coalesced. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. media business.

3 Easy Tips to Target Readers with Your Content

Writing on the Web

Get to Know Your Circle: No man is an island, and that saying still remains true in the blogging community. Social media groups are great ways to connect with others of similar interests. Time-Saving Tips for Social Media Marketing. About Blogs Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Social Media Stuff Attracting Clients blog content blog marketing blog writing business blogging content marketing tips Writing for the WebHowever, you don’t seem to be getting responses. What’s wrong, and how do you fix it? Digg this!

Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode. And it will connect you with a community of writers like you. Related posts: 4 Time-Saving Tips for Social Media Marketing. Interact.

Social Networking for Business: What’s Right for Yours?

Writing on the Web

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The point is, participating in social networking is like participating in live networking.  Take the time to do your research and find out EXACTLY which social networks your target market is hanging out in. And most importantly, you will see the return on your time investment as you’ll be connecting directly with the people who are already looking for you. A big part of your social networking marketing success will depend on how well you do your research. 

Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain

Writing on the Web

Topic Hubs are sites that aggregate content from a variety of sources, organizes that content around keywords in the topic domain, and supports both manual and social curation of that content. The goals of the B2B Marketing Zone are: Collect High Quality Content – The goal of a content community is to provide a high quality destination that highlights the most recent and best content from as defined by the community. They come to the content community to find information on particular topics of interest to them.  The problem is, it’s too much. like that.

There is no community on social media

grow - Practical Marketing Solutions

Speaking at the  Lithium Technologies  LiNC conference in San Francisco, Forrester Research vice president and principal analyst  Nate Elliott  dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. There’s never been a meaningful community there. They’re not archived.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. Fast forward to 2015.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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Online Communities are Not Virtual

Biznology

Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? If so, then you need to leave online advocacy, new media marketing, online brand promotion, online word of mouth marketing, online outreach, blogger relations, and brand ambassadorship to someone who has lived, loved, and connected to people in real ways online.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists  spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic. Here we go. 1.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. huge part of social media is understanding your audience. Sort of.

Is social media engagement still a thing?

grow - Practical Marketing Solutions

Remember when social media was about engagement? Does it still have a place in the social media eco system? gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. The post Is social media engagement still a thing?

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. Buffer. Edgar. DrumUp.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.

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70 Rising Social Media Stars

grow - Practical Marketing Solutions

Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars. She is currently Senior Manager, Social Media Strategy at CVS Caremark. Jay_zo.

Case study: Finnair puts social media community to work

grow - Practical Marketing Solutions

By {grow} Community Member Ana Silva O’Reilly . The birth of a community. The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. return on the social media investment.

What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? Like this post?

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. inches of snow to melt.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

by Trevor Young, {grow} Community Member. There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). In coming years, using social media and online publishing platforms without humanity and all that comes with it will put you at a distinct disadvantage.

Re-thinking social media engagement

grow - Practical Marketing Solutions

In this edition, I re-visit the idea of social media engagement and the notion about approaching it strategically. So whether you are an experienced community manager or somebody just starting out in the field, I think you’ll enjoy this entertaining take on social media engagement (with really cool slides from my art director Sarah Mason ).

How to set up a Social Media Command Center

grow - Practical Marketing Solutions

By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. One particular client established a social media command center without a detailed purpose or dedicated and accountable team members. Social community management.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media. Social Media StrategiesAdvertise on YouTube.

How to create an amazing social media marketing workshop

grow - Practical Marketing Solutions

I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. Community managers looking for new ideas and techniques, or experienced CMOs who are ready for something more advanced? Change the media type by playing a video.

Social Media is Like Riding a Bike

Biznology

I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt. I get to a point on social media eventually, so hang in there.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. Social media marketing simply opens up the door for connections through weak relational links. Let’s get started. It does not.

Are anonymous communities most authentic?

Biznology

And all will be well in the communitys garden. ”  Chauncey Gardiner , from Being There. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way. That said, are anonymous communities more authentic? . Maybe. Goaded?