Writing on the Web

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4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Besides, that is what “social media” is all about. It’s about the conversation, it’s about being social. Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? We forget that sometimes.

The Sociology of Social Media: TED TV Talks

Writing on the Web

Now you can learn all about social media and the sociology of the Internet through video lectures. It’s a great way to learn about the sociology of how people are using computers to connect with a global community. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Unbelievable, non ?

Pinterest: 3 Reasons To Take Note

Writing on the Web

Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. What is this latest social craze? Pinterest Is a Community. Visual bookmarking is handy, but what makes it so powerful is the social aspect: not only are you pinning products and sites for yourself, but also for your entire network of followers to see—even as they’re pinning likes for you to see. So what’s all the fuss about? Why does it matter? Time Inc.’s Pinterest Is Hot.

Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!

Writing on the Web

If your goal is to get your blog post shared with many readers, make it easy for your readers to get it out into Social Media by adding share buttons to your blog. Don’t forget to share your content on social media yourself! About Blogs Attracting Clients Content Marketing blog marketing blog traffic blog writing content marketing with blogs social media marketing

5 Pinterest Pinning Tips: Don’t Be a Pinhead

Writing on the Web

5 etiquette tips for pinning on the world’s favorite social pinboard. That’s why, to avoid serious copyright infringement or even just the simply bad manners that are possible on this popular social pinboard, it’s vitally important to practice good Pinterest etiquette. Like and comment: Interaction is what makes a social network social—so participate in the Pinterest community by liking and commenting on pins that catch your attention, repining images that you find inspiring. 4 Time-Saving Tips for Social Media Marketing. Plus, it’s fun! 4 Tips.

Top 10 “Ego” Blogs: Get Inspired, Write Better

Writing on the Web

Chris Brogan, Community and Social Media. I’ve been using Alltop.com to find blogs in niches. And I really enjoy their aggregated lists* of top blog personalities, or as they call them, Ego Blogs. I have no idea what their requirement is to get listed as an Ego Blog, but looking at the individuals who are included, I’d say these are all big names in the Blogosphere and they have big readership followings. Heck, some may even have big heads, but for sure, they all write with larger than life personalities. But they are all strong personalities.

Content Marketing to the Female Brain

Writing on the Web

To social opportunities? To social media participation? Community. You’re probably already familiar with the right and left brains… but what about the female brain? How does it differ from a male brain, and what does this mean for content marketers? The right hemisphere is the center of abstract conceptual thoughts such as art, music, creativity and inspiration.

3 Easy Tips to Target Readers with Your Content

Writing on the Web

Get to Know Your Circle: No man is an island, and that saying still remains true in the blogging community. Social media groups are great ways to connect with others of similar interests. 4 Time-Saving Tips for Social Media Marketing. About Blogs Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Social Media Stuff Attracting Clients blog content blog marketing blog writing business blogging content marketing tips Writing for the WebHowever, you don’t seem to be getting responses. What’s wrong, and how do you fix it?

Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode. And it will connect you with a community of writers like you. Related posts: 4 Time-Saving Tips for Social Media Marketing. Interact.

Social Networking for Business: What’s Right for Yours?

Writing on the Web

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The point is, participating in social networking is like participating in live networking. Take the time to do your research and find out EXACTLY which social networks your target market is hanging out in. A big part of your social networking marketing success will depend on how well you do your research. By taking the time to research the ideal social networks, you will demonstrate that you are committed to helping others and serving their needs.

Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain

Writing on the Web

Topic Hubs are sites that aggregate content from a variety of sources, organizes that content around keywords in the topic domain, and supports both manual and social curation of that content. The goals of the B2B Marketing Zone are: Collect High Quality Content – The goal of a content community is to provide a high quality destination that highlights the most recent and best content from as defined by the community. They come to the content community to find information on particular topics of interest to them. The problem is, it’s too much. I like that.

There is no community on social media

grow - Practical Marketing Solutions

Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. There’s never been a meaningful community there. They’re not archived.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. Gen Xers are twice as likely to follow a brand on social as Baby Boomers are. YouTube is their second favorite social platform. By Brooke B.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today.

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115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Social In Sixty Seconds. It is.

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Employ Someone Who Knows Social Media, Not Just Your Business.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. Fast forward to 2015.

Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Which one to use? MYTHS.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

Case study: Finnair puts social media community to work

grow - Practical Marketing Solutions

By {grow} Community Member Ana Silva O’Reilly . The birth of a community. The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. A return on the social media investment.

70 Rising Social Media Stars

grow - Practical Marketing Solutions

Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars. She is currently Senior Manager, Social Media Strategy at CVS Caremark. Jay_zo.

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. Of the F500 CEOs, not one has a presence on all 6 major social media platforms. WHY SHOULD I BE ON SOCIAL MEDIA?

Re-thinking social media engagement

grow - Practical Marketing Solutions

In this edition, I re-visit the idea of social media engagement and the notion about approaching it strategically. So whether you are an experienced community manager or somebody just starting out in the field, I think you’ll enjoy this entertaining take on social media engagement (with really cool slides from my art director Sarah Mason ).

Is social media engagement still a thing?

grow - Practical Marketing Solutions

Remember when social media was about engagement? Does it still have a place in the social media eco system? gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by Voices Heard Media. The post Is social media engagement still a thing?

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. The KPIs Needed For Social Media Analytics.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic. Here we go.

How to set up a Social Media Command Center

grow - Practical Marketing Solutions

By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. One particular client established a social media command center without a detailed purpose or dedicated and accountable team members. Social community management.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. 9 B2B Social Media Marketing Stats and Facts. Iconsive ).

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Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

by Trevor Young, {grow} Community Member. There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). In coming years, using social media and online publishing platforms without humanity and all that comes with it will put you at a distinct disadvantage.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. Social media marketing simply opens up the door for connections through weak relational links. Let’s get started. It does not.

How to create an amazing social media marketing workshop

grow - Practical Marketing Solutions

I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. Community managers looking for new ideas and techniques, or experienced CMOs who are ready for something more advanced? Change the media type by playing a video.

Social media “engagement” is not a strategy

grow - Practical Marketing Solutions

Back in the early days of the social web, the leading “gurus” were actively anti-business. They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. The mantra was “Social media is not about your stupid company. by Tweet4Ok Related Stories Your 2013 Social Media Strategy: Grow a Pair.

Exploit the hours employees spend on social media

Biznology

According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work. In fact, people are sixteen times more likely to read a social media post from a friend than from a brand themselves.

What Social Media Can’t Do…

grow - Practical Marketing Solutions

He would “do some social media.”. I’m sorry, but social media can’t”. Why do you think social media can sell a product that no one wants?”. Social media will help my customers understand my product,” he said. “I Say story and social media in the same sentence and you have a fighting chance with almost any social media consultant.

Five companies with a human social media presence

grow - Practical Marketing Solutions

By Mandy Edwards, {grow} Community Member. Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. By Mandy Edwards, {grow} Community Member. He (she?)

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. inches of snow to melt.