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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

We’ve all seen the impact of YouTube stars and TikTok influencers. They’re not just creating content; they’re crafting experiences, sharing knowledge, and building communities that businesses want to be a part of. Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold.

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10 Modern SMB Marketing Campaigns That Eclipse the Competition

Delivra

To get where they are today, big companies once relied on innovative products and SMB marketing. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue. Why SMB marketing strategies are essential for small businesses. Source: YouTube. Dollar Shave Club.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Rather than collecting a portfolio of companies, they see themselves as building a community of entrepreneurs. First Round Review reflects this approach by sharing ideas, best practices, and advice from the community to help technology entrepreneurs can learn to build better companies.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest. This annual event invites communities to shop at small, local businesses on the Saturday following Thanksgiving. Posted by MiriamEllis. Image credit: Elvert Barnes. What is Small Business Saturday?

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Looking ahead: 9 predictions for social media marketers in 2021 and beyond

Sprout Social

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep.

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The 11 Best Social Media Dashboard Tools & Apps

Hubspot

These social media dashboards are optimized for every type of SMB; whether you're a social media team or a party of one, these apps will help you accomplish your goals in a streamlined, efficient way. Price: Free plan, or $9, $19, $49 per month Why it's great: YouTube management. Are you staying on-brand? Image Source.

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New Developments in B2B Loyalty Marketing

Biznology

Financial services and telecom have also done well with frequency marketing programs in SMB, examples being American Express OPEN, the MasterCard Business Bonus program, and Verizon’s BusinessLink. Social media, for example, has created an easy, low-cost way for companies to build communities and foster engagement.

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