Moz

NOVEMBER 2, 2020

Bring creativity to bear in publicizing your most compelling reasons to shop local on Facebook, Twitter, Instagram, YouTube, and other social media platforms. He’s like so many of our SMB clients. Social profiles. But Danny Caine has taken community advocacy one step further than most local business owners.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

Sprout Social

FEBRUARY 1, 2021

Lindsay Bruce , the Marketing Manager of SMB at Twitter, anticipates the future of social media marketing will involve more experimentation around how brands connect with their audience. “In Gone are the days of stiff marketing speak. So ‘approachable parasocial relationships’ are where the opportunity is.”.

Social Media 137

Social Media Social Marketing Media Work Management 137

Vidyard

NOVEMBER 7, 2019

Respondents hold a variety of different sales and marketing responsibilities and their companies range in size from SMB organizations to large enterprises. Respondents are using every channel available to them to promote their videos, with websites, email, LinkedIn, YouTube, and landing pages among the top channels.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( Top executives: social media marketing is for thee, but not for me.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Vidyard

NOVEMBER 7, 2019

Respondents hold a variety of different sales and marketing responsibilities and their companies range in size from SMB organizations to large enterprises. Respondents are using every channel available to them to promote their videos, with websites, email, LinkedIn, YouTube, and landing pages among the top channels.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

Hubspot

FEBRUARY 6, 2020

Disney+ , HBO GO , even YouTube TV. HubSpot recently released a version of the Marketing Hub service for Enterprise customers , or customers that are a bit bigger than an SMB and find those services to be a little limiting. Let's reference all of the streaming services that are coming out. The name sticks out.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

Hinge Marketing

MAY 8, 2015

We’re likely all familiar with the sociological concept of “in-groups” and “out-groups” This concept is useful for shedding light on how groups function optimally at both a tribal scale and an SMB scale. links to a branded Slideshare deck or promotional YouTube video).

Linkedin 48

Linkedin SMB Ideal Customer Profiles Paid Search Agency 48

Hubspot

DECEMBER 17, 2019

When food magazine Bon Appetit announced merchandise drawing inspiration from their YouTube channel, I instantly went to check it out. Whether you work at an SMB looking for a more solid way of connecting with customers or a large business, customer segmentation and targeting is an excellent way to delight your customers.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Hubspot

JANUARY 17, 2018

After a long day at the office, Netflix is usually more appealing than cracking open a sales book or streaming a sales training video on YouTube. Make It Happen Mondays -- B2B Sales with John Barrows. The Sales Podcast. Sales, investing, and entrepreneurial tips meld effortlessly in this industry-favorite podcast. Roughly one in five U.S.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Outgrow

FEBRUARY 14, 2022

This can be the publications or magazines they read, the YouTube channels they subscribe to, podcasts they listen to, etc. Thus, based on these useful details, they segment a new sign up into different buckets – agency, SMB, enterprise, etc. . Another example highlighted by him is that of Hinge, the dating app.

Paid Search Agency 52

Paid Search Agency Enterprise Management Planning Outgrow 52

BenchmarkONE

SEPTEMBER 13, 2018

SurveyMonkey has been around since the nineties, and it’s used by businesses from enterprise to SMB. Social Mention scours the internet — looking through Twitter, YouTube, Google, Facebook, and more– to capture the “buzz” about any particular topic. Image courtesy of SurveyMonkey. #2: 2: SurveyMonkey. 4: Social Mention.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Biznology

NOVEMBER 21, 2012

Financial services and telecom have also done well with frequency marketing programs in SMB, examples being American Express OPEN, the MasterCard Business Bonus program, and Verizon’s BusinessLink. Staples, for example, runs a thriving Business Rewards program targeted to its small-medium business customers.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Single Grain

AUGUST 29, 2019

Let's take a look at what SMB owners or entrepreneurs can learn about the tactics employed by the Internet giant in order to improve their own marketing strategy. As an SMB owner or entrepreneur, you need to understand every aspect of your business if you want to excel in it. Let’s start! Get A Free Consultation. Happy marketing!

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

Sharpspring

OCTOBER 13, 2020

But I also think that if you’re not looking at the number one and number two search engines in the world, Google and YouTube, then you’re missing out on an opportunity. Chris Brogan on the SMB Advantage. And I still think there’s some great value and some great opportunities in doing so. Chris Brogan on Articulation.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Advertising Mediums 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

It gathered over 2 million views on YouTube, and many of the comments were in the same tone – “I want to buy from this small business after seeing this ad.” . Sometimes even the fact that you are “small business” can do more for your campaigns than investing millions of dollars into video production.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Hubspot

JUNE 20, 2015

At 14%, YouTube will grow as video marketing continues to emerge as the future of content, but currently suffers from a slower adoption rate compared to written content. While the Facebook platform is second to Twitter, the company owns Instagram, representing a 31.7% share of overall homepage links. Food for Thought.

Top of Funnel 28

Top of Funnel Social Media Media Marketing Budget Creation 28

Outbrain

NOVEMBER 1, 2021

As a small business, video ads can feature on the company’s own website, social media pages, YouTube channel , or as native video ads on Outbrain’s network too. Now we’ve identified 7 top SMB marketing channels and strategies, let’s go through some best practices for marketing a small business. Lookalike audiences.

Small Business Marketing 29

Small Business Marketing Paid Content Advertising Agencies Paid Search Agency 29

Heinz Marketing

MAY 16, 2022

If you’re watching this live on LinkedIn, we’re on LinkedIn and YouTube today, Alan, live. Talking about sales and marketing, B2B sales and marketing. Learning a lot, but not taking ourselves too seriously. If you’re watching us live on either channel, we’re glad you’re here in the middle of your workday.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

Adobe Experience Cloud Blog

DECEMBER 3, 2009

BarbraGago : From @smexaminer survey of marketers: Tools include 86% Twitter, 79% Blogs, 78% LinkedIn, 77% Facebook, and 44% YouTube #b2bedge @PaulDunay. david_genius : SMB customer for $250,000 - Found (on twitter) & closed in 13 days!!! david_genius : SMB customer for $250,000 - Found (on twitter) & closed in 13 days!!!

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. eMarketer ). eMarketer ). 92% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. In addition, they have a dedicated YouTube Channel for Kodak B2B. IBM employees are encouraged to become Twitter-holics. Small business professionals can too.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Single Grain

AUGUST 27, 2020

What Amazon’s Marketing Strategy Can Teach SMB Owners. * 5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy. If you’re considering looking into sponsoring a trade show or local event, MMX maintains a database of cannabis-industry trade shows and conferences: c) YouTube Channels. And then get creative!

Paid Search Agency 94

Paid Search Agency Creativity Advertising Agencies Marketing Strategy 94

Marketing Craftmanship

MARCH 16, 2012

If you’ve been interviewed on CNN or the local news, post that video on YouTube , and be sure to include a written commentary that gives your video additional context and marketing value.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Sharpspring

OCTOBER 27, 2021

YouTube and TikTok. There is a wide variety of channels, both digital and physical. Consider: Reddit, Quora, and other discussion-based platforms. Pinterest, Instagram, and other visual social media networks. Facebook groups surrounding target industries or interests. Nextdoor and local word-of-mouth groups.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

BuzzSumo

DECEMBER 17, 2020

Average Facebook ad spend for an SMB. Saving money on Facebook ads as an SMB. Which type of ad goal is the best value for an SMB. Creating an a lead gen ad for an SMB. For example ‘Facebook Live’, ‘YouTube content’, or ‘use of bots in marketing’ all seem like good blog post ideas. Facebook marketing. Facebook Live.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Single Grain

APRIL 12, 2023

YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates. Commanding an average conversion rate of 12% from video ads, YouTube is one of the best advertising channels for video promotions.

Paid Content 97

Paid Content Advertising Agencies Advertisements Advertising 97

Single Grain

JUNE 13, 2023

Just as with traditional media channels, like radio and television, plenty of online platforms such as YouTube, Google, Facebook, TikTok, and Instagram rely on advertising to monetize their offerings. Monetizing a YouTube Channel: YouTube is a powerful platform for content creators, and it offers various monetization options, including ads.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Advertising Agencies Paid Search Agency 52

Scoop.it

MARCH 17, 2022

How to Build an SMB Content Strategy. Now that you know the ingredients of an effective SMB content strategy, let’s look at some of these principles in action. Evernote publishes most of its content on Facebook, Twitter, and YouTube. It also includes artsy Instagram Stories and innovative YouTube content.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Webbiquity

MARCH 20, 2018

Though marketers plan to invest more in video on YouTube and Facebook this year, 53% say blog content creation remains one of their top inbound marketing priorities. 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: B2B companies that regularly blog generate 67% more sales leads than non-blogging companies.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Single Grain

JUNE 29, 2023

Related Content: What Amazon’s Marketing Strategy Can Teach SMB Owners Recurring Value and Personal Growth If you are considering hiring a marketing coach, you must determine whether their input with have lasting impact and value.

Paid Search Agency 52

Paid Search Agency Lead Ranking Business Advertising Agencies 52

Webbiquity

MARCH 27, 2018

As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: Image credit: The Oracle of Film.

Stats 242

Stats Twitter Linkedin Planning 242

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Online Marketing Institute

JUNE 30, 2009

Q: How do you compare your video marketing efforts on YouTube with your blogging program? But, remember, a YouTube video can be easily embedded into a blog post. In fact, that is exactly why I created our YouTube channel. Alas, that ideal is rarely achieved-but we nail it sometimes. A: There are similarities and differences.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Single Grain

JUNE 19, 2019

There are some proven and established ways of making your digital marketing stand out and, with a little revamping, your SMB could be reaping the rewards of more exposure – and, thus, more sales – much more organically and profitably. Any SMB that is not actively looking for feedback is missing out on a potentially rewarding resource.

SMB 111

SMB Marketing Strategy Marketing & Strategy Enterprise Management 111

Atomic Reach

APRIL 2, 2019

From YouTube to Vimeo, and all social media platforms, consumers are starting to engage with more video content. Check out the video marketing stats below: 5 billion videos are watched on YouTube each day. A third of those on the internet (over one billion users) are YouTube users. We will let you be the judge. Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Single Grain

NOVEMBER 23, 2023

It can be tedious for the average SMB to keep up with the fast-paced business world. Work With Us For more insights and lessons about marketing, check out our Marketing School podcast on YouTube. So if you’re struggling to be agile, know that AI is an option – specifically, ChatGPT.

Marketing AI 52

Marketing AI Business Sales Qualified Leads Lead Scoring 52