markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Marketing Insider Group

NOVEMBER 28, 2023

An increasing number of businesses are seeing the value of a clear content marketing strategy. However, your content marketing strategy doesn’t just involve what you’re doing but also who is doing it and how. If you’re going to succeed, you need to fill all of the essential content marketing roles.

Digital Asset Management 250

Digital Asset Management Marketing & Strategy Marketing Strategy Work Management 250

Salesforce Marketing Cloud

APRIL 16, 2024

You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Being an SMB has its challenges.

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

Moz

DECEMBER 17, 2019

Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. Paid links. Paid links. How much would such work be worth? Now, look, I feel for you.

Link Building 67

Link Building Ad Building Outreach Domain 67

ATAK Interactive

OCTOBER 24, 2019

Table of Contents. Typically an eCommerce platform is a software application that allows online businesses to manage their website, marketing, sales, and operations. Finally, Magento offers incredible flexibility and more advanced features like inventory management, order management, and a thriving developer community.

Enterprise Management 78

Enterprise Management Work Management Marketing Automation Services CMS Development 78

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

ATAK Interactive

OCTOBER 24, 2019

Table of Contents. Typically an eCommerce platform is a software application that allows online businesses to manage their website, marketing, sales, and operations. Finally, Magento offers incredible flexibility and more advanced features like inventory management, order management, and a thriving developer community.

Enterprise Management 60

Enterprise Management Work Management Marketing Automation Services CMS Development 60

ATAK Interactive

OCTOBER 24, 2019

Table of Contents. Typically an eCommerce platform is a software application that allows online businesses to manage their website, marketing, sales, and operations. Finally, Magento offers incredible flexibility and more advanced features like inventory management, order management, and a thriving developer community.

Enterprise Management 60

Enterprise Management Work Management Marketing Automation Services CMS Development 60

Hubspot

NOVEMBER 28, 2012

Not because small business owners aren't good marketers, or don't have good marketers on staff -- but because they have fewer resources and less time than companies with large marketing departments. Here's what I mean when I say Google's makin' it tough for SMBs to succeed there for marketing. Why so confusing?

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Salesforce Marketing Cloud

MAY 13, 2024

Start Your Small Business With Big Things Grow Your SMB All In One Platform DEMO: See For Yourself For Free With Starter Suite Build Your SMB Marketing Strategy With This Free Guide TRAILHEAD: Starter Suite Quick Look How much does it cost to start a small business?

Small Business Marketing 52

Small Business Marketing Work Management Marketing Management Budget Programs 52

SendX

JANUARY 8, 2020

Marketing your business online is always going to be hard when you are getting started. We have then provided various tactics, strategies and ideas for marketing a small business , which as a small business owner once you master, you will be able to grow and market your business predictably. Tactics & Strategies.

Small Business Marketing 195

Small Business Marketing Paid Search Agency Planning Business 195

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. More broadly, the line between “traditional” media and blogs is blurring. Mashable is technically a media site though commonly viewed as a blog. Riverbed Marketing ). TechClient ).

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Single Grain

APRIL 1, 2020

Email marketing. Social media. If you can master these three sources while simultaneously uncovering a powerful sales and marketing alignment and nurturing your leads, in due time you can turn things around. Dive Deeper: * MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads. * Organic Traffic.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Lead generation.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Unbounce

JUNE 16, 2020

especially for SMB SaaS startups. With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer. Affiliate programs are often designed for content creators and influencers.

Landing Pages 131

Landing Pages Advertising Agencies Paid Search Agency Sales Management 131

Hubspot

DECEMBER 30, 2020

While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through on search engine results. But with a host of options on the market, which is the best fit for your business?

Enterprise Management 101

Enterprise Management Work Management Marketing Management Budget Programs 101

Sprout Social

JULY 26, 2019

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. Network-specific social media acronyms. YT – YouTube.

Social Media 112

Social Media Cost Per Thousand Work Management Media 112

SnapApp

AUGUST 31, 2017

Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Heinz Marketing

APRIL 12, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. CMO: Chief Marketing Officer.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

FunnelEnvy

MARCH 17, 2020

Decisions are made in real-time and at a 1:1 level and the model makes use of all the data available about that user and also takes in the context about the location, content, and other factors that go into that experience. What Makes For More Effective Predictive Personalization Campaigns. Goals are aligned to business revenue.

Lead Ranking 59

Lead Ranking Campaigns Top of Funnel Personalization 59

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Judging Categories Previous winners How can we help you? Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

FunnelEnvy

MARCH 7, 2018

The Rules of Customer Marketing Have Changed. There’s growing evidence that the rules we’ve been living with as marketers have changed, but we don’t have the advantage of having them documented in a codified set that everyone has to play by. CEOs love this trend because it’s cheaper to acquire customers via marketing than sales.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Online Marketing Institute

DECEMBER 23, 2010

Are you a Search Engine Watch Member? | Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Consider this: in May of last year, Hitwise reported that 92 percent of all search-driven clicks in that month came from the organic set of results. billion per year spent on SEO.

SEO 40

SEO SEM Paid Search Agency B2B 40

Convert

SEPTEMBER 8, 2021

For example, on Facebook, you can set up basic multivariate test ads, by adding in variations of a thumbnail image, headline and body copy, etc. The test will run and tell you which variation of that ad gets the highest CTR. Now if your goal was just clicks, then this ad would win, right? helps is noticeable!).

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Webbiquity

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. How do top executives use social media?

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Magisto

OCTOBER 3, 2019

Go ahead and bookmark our digital marketing terms glossary and let this be your guiding light that you can refer to over and over again. A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. Blogs publish content regularly.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Social Media Time Management First, you have to make the time. How could it not be so?

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117