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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

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Meet the New Unbounce Community—A Space to Connect, Learn, and Grow Smarter

Unbounce

That’s right, even in marketing. Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Community is like the peanut butter to your Nutella toast.

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Community-Driven Content: 3 Ways to Tap Customer Convos

Content4Demand

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

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B2B Businesses and the Business of Being Good Community Members

Heinz Marketing

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders. First off, we should work with our coworkers and peers to build a group willing to go out and volunteer.

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How to Help Your Employees Become Influencers

Onalytica B2B

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. But if we actually take a step back, what do we really mean by the term ‘influencer’?

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DEMAND Community AMA Recap: Sydney Sloan

Metadata

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce.

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Community-Based Marketing Empowers Your Customers

Content4Demand

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. What Is Community-Based Marketing? Why Try Community-Based Marketing?