article thumbnail

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. The word community is often overused now that Social Media has come along.

article thumbnail

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Others not so much.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Definition: What Are We Even Talking About?

Content Marketing Institute

A Wikipedia entry offers two slightly different definitions in its first two sentences. In 2013, the TopRank Marketing community offered definitions. Still, as talented as the content community is, works of art might be a bit of a stretch for our definition. Does everyone on your team agree with your definition? Simple enough.

Content 110
article thumbnail

How Will 50 Billion Connected Devices Affect The Future of Marketing?

Marketing Insider Group

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. How did you get your start in the industry? .

article thumbnail

Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

article thumbnail

How Paul Barrett Won Over Gun Forums

Biznology

Image via Wikipedia. As it turned out, his lovely wife Julie Cohen was the reason why Paul reached out to me and to dozens of other gun buffs and communities all over the Internet throughout the course of his book promotion campaign.

article thumbnail

Blogger outreach is scary

Biznology

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too.

Blogger 80