Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

MAY 19, 2011

On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I gave up on searching for answers and instead put together a big list of questions for Marketo’s deliverability and privacy director. by Maria Pergolino. What was it? Did it affect me? The Basics.

Privacy 48

Privacy B2B Marketing Terms and Conditions Deliverability 48

Vidyard

NOVEMBER 18, 2016

We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” It really gets to the point and doesn’t use fluffy words. And in terms of what we’re saying, we want to serve up content that people will find valuable.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Adobe Experience Cloud Blog

JUNE 20, 2010

I read marketing automation white papers, sat through marketing best practices webinars, and participated in community forums, trying to optimize my marketing automation know-how. Lessons Learned: A Reflection on Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Automation 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. With the addition of a lead nurturing program such as Marketo, slow leads convert at a much higher rate of 20%.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). The main challenge for ShipServ is that we're a relatively small business (120 employees) serving a global, fragmented business community.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

JUNE 12, 2012

Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era. Find People in Your Community: Growing your network is great, but growing it with those who you can regularly have face-to-face interactions with is better.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Heinz Marketing

MARCH 21, 2022

The other thing that did stand out to me though, is what you just referred to less than 10% of companies actually have a lead management system in place most are using Salesforce or some form of apex coding or Marketo or some other system to manage their lead flow.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

Adobe Experience Cloud Blog

MAY 13, 2009

This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. By adopting a thought leadership mindset, they can engage online seekers with relevant digital content, upcoming events, communities and more. Create a resource-rich sales portal.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

The Point

APRIL 16, 2014

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. Marketo announced an open ecosystem platform strategy. • Marketo has done a couple of acquisitions.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

B2B Marketing Zone Posts

MARCH 3, 2010

Mapping marketing content across the buying cycle and personas - Fearless Competitor , February 4, 2010 Today, Find New Customers hosted a webinar with Jon Miller, VP, Marketing at Marketo. White Paper (50). One of the key principals he shared was the process of mapping content to the way your customers buy.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Oktopost

OCTOBER 26, 2020

Community management and audience engagement. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers. Insightful analytics and reports

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

NetLine

AUGUST 2, 2023

However, buyers are still educating themselves with white papers, case studies, and webinars. For example, here’s how to integrate your NetLine portal with Marketo. Strategy 10: Online Communities and Networking Online communities, such as industry forums and groups, can be valuable lead sources for B2B marketers.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Huptech Web

OCTOBER 27, 2023

Create a white paper on a relevant eCommerce industry topic, such as The Future of eCommerce in 2023 , and require users to fill out a form to download it. Offer exclusive eCommerce forums, discussion groups, or networking opportunities in the community. Develop quizzes like Are You Ready to Start an Online Store?

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

Content Marketing Institute

JANUARY 14, 2019

Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. Community around your brand and creation of intimacy with content. Digestible client success stories (white papers and case studies). The difference is clear. Third-party reviews.

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

SmartBug Media

NOVEMBER 15, 2019

Identify those in your industry that share a similar market position, without being competitors, and consider co-publishing industry research, a white paper, or an ebook. Co-host a happy hour at an upcoming industry event or include one another’s logos on a partner page. Segment and Automate. Engage in Nontraditional Social Media.

Inbound Marketing 69

Inbound Marketing Paid Search Agency Marketing Automation Services Companies 69

KoMarketing Associates

JULY 14, 2015

White papers, product demos, datasheets, case studies, analyst reports, testimonials and videos are just a few of the many content assets that should live in the resources center. Participate in the Community. A few B2B organizations I suggest using as a model: SEOmoz. One-Off Creative Pieces. SEOBook (infographic).

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

Onalytica B2B

JUNE 30, 2015

This tool is now available for free to the entire community. Just upload your content and receive a list of influencers most likely to resonate with your latest blog or white paper. We initially built this tool ourselves to find influencers using our latest content. Promote Your Content Among Key Influencers. Econsultancy.

Content Marketing 100

Content Marketing PageRank Brand Identity Branding 100

xiQ

AUGUST 8, 2015

But through the web, customers connect with each other and get unedited versions of others’ experience through review sites such as bazaarvoice and PowerReviews , and they gain access to thousands of people at other companies who can share experiences and options through community sites such as SAP Developer Network and Marketo Marketing Nation.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Example: Marketo. 10) Discussion and Community Building. Example: Salesforce. 2) Content Management Systems (CMS). But content without structure would be chaos.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Onalytica B2B

JULY 16, 2018

He then provided a clear and logical framework for how to run your influencer marketing programs, including the 6 stages to Influencer Relationship Management: Discover – identify your influencer community, select engagement targets. Map – Understand your community and the market flow of influence.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Adobe Experience Cloud Blog

OCTOBER 30, 2012

They spend some amount of time initially setting up lead scoring with explicit and implicit considerations such as title, industry, viewed web pages, and white paper downloads, and then they are off to the races. Yet, that is what many marketers do with their marketing automation and lead management vehicles.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Become a Distributor as well as a Publisher.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

xiQ

AUGUST 8, 2015

But through the web, customers connect with each other and get unedited versions of others’ experience through review sites such as bazaarvoice and PowerReviews , and they gain access to thousands of people at other companies who can share experiences and options through community sites such as SAP Developer Network and Marketo Marketing Nation.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

The SEO community is also realizing what traffic opportunities there are from beyond search, and again content is the key driver to success. Often companies already have a lot of content they can ‘unlock’ (webinars, white papers, ROI calculators, etc.) But, in general, it will always play a fairly large role.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

SWZD

OCTOBER 16, 2019

I realized my role at Mercer means much more than just an effective white paper, or a webinar, or doing something innovative online. We asked Jeanniey about their marketing technology stack: “We have a solid foundational tech stack, with Salesforce, Marketo, and Adobe Analytics to run the basics. Leveraging Technology.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Full Circle Insights

AUGUST 16, 2021

But when our interests as a business align with community interests, we can take action that benefits everyone, and with a thoughtful approach, that can be a beautiful thing. A program that leverages their skills can channel employees’ good intentions in a positive direction and help the larger community at the same time. White Papers.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JULY 20, 2021

It could be that the uneven impact of the pandemic, which hit communities of color especially hard, is also a factor. White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. What Mom’s Really Want for Mother’s Day: Equal Pay. Additional Resources. Case Studies.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

SnapApp

APRIL 6, 2015

As Marketo put it, “[Marketing] is shifting from talking at people, and focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.”. Marketing is now a process of creating long-term engagement with your audience. Figure out how to keep your engagement trending upward.

Sales Management 48

Sales Management Top of Funnel Digital Marketing Funnels Marketing Analytics Tools 48

Single Grain

JUNE 10, 2021

Lead magnets such as white papers. You can search influencers by social media platform, keywords, countries, audience and community size. Hootsuite is trusted by over 800 companies from the “Fortune 1000” list like Marketo and Melia. Dive Deeper: 8 Slack Communities Every Marketer & SEO Should Join.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94