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The Best Marketo Add-Ons for SMB

SmartBug Media

But its potential goes far beyond email and event management. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights. Sales Connect.

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5 Small Business Leadership Habits of Effective, Compassionate Sales Teams

Salesforce Marketing Cloud

As a small business leader or a midsize business executive, it’s your job to consider what you and your sales teams can do for customers. Answering questions on products or services may lead to a sale, but you’ll have to do more than that to earn long term trust and brand loyalty. How else can you lead your team to success?

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. Avoid direct sales messages in this type of content. The content on The Forecast is organized into categories including: Technology (news and stories on cloud technology, hybrid IT, infrastructure, and data management).

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Account-based measurement – easier said than done!

6sense

According to a LinkedIn poll last week, just 26 percent of B2B marketers have migrated from a lead-based to an account-based go to market motion, including dashboards. If you are a B2B marketing leader and would like to join this community, please let me know. An “MQL” should be defined per your funnel conversation assumptions.

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Interview with Robert Levin

Onalytica B2B

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Key Topics: B2SMB Marketing, Sales, Content. As Editor-in-Chief, he oversees each strategic engagement and is passionate about helping enterprise companies achieve their sales and marketing goals. YOU’VE ALSO GOT SPEAK SMB, HOW DOES THAT FIT IN?

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Why Is ABX the Next Big Thing in Marketing? Experts Weigh In

Engagio

As the marketing and business community makes this vital transition, we asked some of the most respected leaders in the space for their views on what it means to go from ABM to ABX, and why this customer-centric shift will lead to transformative business results. Follow Gerry on LinkedIn and Twitter !