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The B2B marketing ironies of our time

Biznology

I get annoyed, especially when the so-called common wisdom is driven by the profit motive, or by fashion, or political correctness. Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. When the common wisdom is one thing, but the reality is another. But guess what?

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The Cost Effective Benefits of Inbound Marketing

SmartBug Media

With outbound marketing, the company is starting the conversation—think cold calls, trade shows, TV ads, billboards, paid advertisements, and so on. With outbound marketing, you have to pay for the trade shows, TV commercials, billboards, and so forth, and you’re hoping the message reaches someone out of a mass audience.

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GDPR Guide: Is this the end of cold emails?

PureB2B

Legitimate Interest – How It Works & Is It a Loophole? What to Do about Your Databases. But What If I’m Not in the EU? Tracking, storing, and using customer data has become commonplace in the era of smartphones, social media, and the internet. However, the way businesses use data is about to change—at least in the European Union.

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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. Can we still purchase B2B data? Luckily, the answer to those questions is yes.

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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. Can we still purchase B2B data? Luckily, the answer to those questions is yes.

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8 Effective B2B Lead Generation Strategies

LeadSquared

This lead can be called a hot lead. So how do you convert them into leads that you can nurture? Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? No problem! View the recording. B2B Lead Generation Strategy [Webinar Questions].

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8 Effective B2B Lead Generation Strategies [Webinar Recording and FAQ]

LeadSquared

This lead can be called a hot lead. So how do you convert them into leads that you can nurture? Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? No problem! B2B Lead Generation Strategy [Webinar Questions] 1. Is it lead generation?